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Social media has become an integral part of society. Omnipresent mobile devices allow for immediate sharing of experiences. Experiences can be about brands and other entities. For social media analysts, a collection of posts mentioning a brand can serve as a magnifying glass on the prevalent opinion towards a brand. Maria-Hendrike Peetz aims to facilitate and automate parts of the process to estimate the reputation of a brand.

Event details of Estimating the reputation of a brand
Date 24 March 2015
Time 10:00 -11:00
Location Agnietenkapel

M. Peetz, Time-Aware Online Reputation Analysis.

Supervisor

Prof. M. de Rijke

Co-supervisor

Prof. W.M. van Dolen

Agnietenkapel

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam

Entrance

This event is open to the public.