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Peter Lewiński’s research focuses on consumer resistance to enjoyable advertisements, and the role facial expressions play in this. He argues that consumers can resist persuasion by controlling their facial expressions of emotion when exposed to advertisements. One aim of his research into this phenomenon of ‘embodied resistance’ is to give consumers additional tools that they can use to counteract the kind of deliberate persuasive attempts used in advertising campaigns.

Event details of The role of facial expressions in resisting advertisements
Date 24 June 2015
Time 14:00 -15:00
Location Agnietenkapel
Room Location

P.L. Lewiński: The Role of Facial Expression in resisting enjoyable Advertisements.


Prof. E.S.H. Tan


Dr M.L. Fransen


Room Location

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This event is open to the public.