Within the field of marketing, Bram Kuijken studies the effects of categorisation in the case of products or producers that cannot be easily categorised because they are new and/or they can be assigned to multiple categories. One example of such a product is the Segway, an innovative vehicle that failed to reach a wider public, partly because it did not fit into the existing categories of transportation modes.
B. Kuijken: Undecidable? Categorization and its Effects.
Prof. N.M. Wijnberg
Dr G. Gemser (RMIT University)
This is event is open to the public.