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Within the field of marketing, Bram Kuijken studies the effects of categorisation in the case of products or producers that cannot be easily categorised because they are new and/or they can be assigned to multiple categories. One example of such a product is the Segway, an innovative vehicle that failed to reach a wider public, partly because it did not fit into the existing categories of transportation modes.

Event details of Effects of product categorisation in marketing
Date 8 December 2015
Time 12:00 -13:00
Location Agnietenkapel
Room Location

B. Kuijken: Undecidable? Categorization and its Effects.


Prof. N.M. Wijnberg


Dr G. Gemser (RMIT University)


Room Location

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This is event is open to the public.