The reward we experience from behaviours like eating, drinking alcohol or taking drugs is a powerful enforcer, leading to likely repetition of the behaviour. The built environment that we live in tends to be filled with temptations, with tasty food and alcoholic drinks available 24/7 and companies reminding us through advertisements how rewarding their products are. Environmental cues such as these are often argued to be one of the reasons why certain individuals are unable to stop overconsumption of food and drugs. Poppy Watson focuses on reward-related cues and the different types of behaviour that can be triggered by these cues.
A.J.B. Watson, From Outcomes to Actions: Fundamental Mechanisms in Reward Seeking.
Prof. R.W.H.J. Wiers
Prof. B. Hommel (Leiden University)
Dr S. de Wit
This event is open to the public.