In the primary market for artworks, the quality of products is difficult to determine. Monika Kackovic analyses the way consumers use the signals transmitted by other parties (signals such as prices, exhibitions or reviews) in their decisions on purchasing contemporary artworks. She investigates how feedback loops can be created based on initial advantages from early career signals and/or from signals in later stages of competitive activity.
M. Kackovic: Observable Persuaders. A Longitudinal Study on the Effects of Quality Signals in the Contemporary Visual Art Market.
Prof. N.M. Wijnberg
Dr J.J. Ebbers
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