For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.
Bekijk de site in het Nederlands

As competition in the food industry is fierce, a product's success is highly dependent on branding. Product design plays an important role in this. Iris van Ooijen investigates the effects of various aspect of packaging design on the way consumers perceive product attributes and inferences relating to aspects of quality and health

Event details of The effects of packaging design
Date 16 November 2016
Time 14:00 -15:00
Location Agnietenkapel
Room Location

I. van Ooijen: Packaging Design as Communicator of Product Attributes. Effects on Consumers’ Attribute Inferences.


Prof. E.G. Smit

Prof. P.W.J. Verlegh


Dr M.L. Fransen


Room Location

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This event is open to the public.