As competition in the food industry is fierce, a product's success is highly dependent on branding. Product design plays an important role in this. Iris van Ooijen investigates the effects of various aspect of packaging design on the way consumers perceive product attributes and inferences relating to aspects of quality and health
I. van Ooijen: Packaging Design as Communicator of Product Attributes. Effects on Consumers’ Attribute Inferences.
Prof. E.G. Smit
Prof. P.W.J. Verlegh
Dr M.L. Fransen
This event is open to the public.