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As competition in the food industry is fierce, a product's success is highly dependent on branding. Product design plays an important role in this. Iris van Ooijen investigates the effects of various aspect of packaging design on the way consumers perceive product attributes and inferences relating to aspects of quality and health

Event details of The effects of packaging design
Date 16 November 2016
Time 14:00 -15:00
Location Agnietenkapel
Room Location

I. van Ooijen: Packaging Design as Communicator of Product Attributes. Effects on Consumers’ Attribute Inferences.

Supervisors

Prof. E.G. Smit

Prof. P.W.J. Verlegh

Co-supervisor

Dr M.L. Fransen

Agnietenkapel

Room Location

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam

Entrance

This event is open to the public.