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Davide Beraldo aims to contribute to the sociological debate on protest movements such as Occupy and Anonymous. He does this by introducing the notion of contentious branding, or the 'marketing of resistance'. He explores how digital research can be used to remediate the study of social movements and asks how a brading perspective can add to or amend traditional theories about social movements.

Event details of The 'branding' of Occupy and Anonymous
Date 17 January 2017
Time 16:00 -17:00
Location Agnietenkapel
Room Location

D. Beraldo: Contentious Branding. Reassembling Social Movements through Digital Mediators.


Prof. W.G.J. Duyvendak

Prof. P.A. Rebughini (Universit√† degli Studi di Milano)


Dr J.L. Uitermark


Room Location

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This event is open to the public.