Davide Beraldo aims to contribute to the sociological debate on protest movements such as Occupy and Anonymous. He does this by introducing the notion of contentious branding, or the 'marketing of resistance'. He explores how digital research can be used to remediate the study of social movements and asks how a brading perspective can add to or amend traditional theories about social movements.
D. Beraldo: Contentious Branding. Reassembling Social Movements through Digital Mediators.
Prof. W.G.J. Duyvendak
Prof. P.A. Rebughini (Università degli Studi di Milano)
Dr J.L. Uitermark
This event is open to the public.