Opinion polls of vote intentions play a prominent role in today’s political campaigns. They are heavily reported on in the media, they are used by politicians to inform their strategy, and many believe they have a profound influence on voters as well. More especially, their assumed effects on voters are often criticised. When positive opinion poll results trigger additional support for a party, this is denoted as ‘bandwagon effect’. Sjoerd Stolwijk adds a communication science perspective to the study of the bandwagon effect by evaluating how poll ratings influence party coverage and how exposure to poll coverage across a campaign influences a voter’s campaign interest, emotions about parties, turnout and vote choice.
S.B. Stolwijk, Who is Driving Whom: The Media, Voters and the Bandwagon.
Prof. C.H. de Vreese
Dr A.R.T. Schuck
This event is open to the public.