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Opinion polls of vote intentions play a prominent role in today’s political campaigns. They are heavily reported on in the media, they are used by politicians to inform their strategy, and many believe they have a profound influence on voters as well. More especially, their assumed effects on voters are often criticised. When positive opinion poll results trigger additional support for a party, this is denoted as ‘bandwagon effect’. Sjoerd Stolwijk adds a communication science perspective to the study of the bandwagon effect by evaluating how poll ratings influence party coverage and how exposure to poll coverage across a campaign influences a voter’s campaign interest, emotions about parties, turnout and vote choice.

Event details of The media, voters and the bandwagon effect
Date 16 February 2017
Time 12:00 -13:00
Location Agnietenkapel
Room Location

S.B. Stolwijk, Who is Driving Whom: The Media, Voters and the Bandwagon.


Prof. C.H. de Vreese


Dr A.R.T. Schuck


Room Location

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This event is open to the public.