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Companies' ability to collect, analyse and use customer data to gain insights into consumer preferences and behavior is pivotal in today's marketing landscape. At the same time, concerns about consumer privacy may increasingly become an obstacle to obtaining this data. Joris Demmers studies how consumers integrate privacy considerations into their decision making processes with regard to sharing their personal data with companies. A second aim is to study how companies' activities with regard to company-consumer interactions throughout the customer journey affect customers' data sharing.

Event details of When and why consumers share their data
Date 17 April 2018
Time 10:00 -11:00
Location Agnietenkapel
Room Location

Demmers: Consumers and Their Data: When and Why They Share It.

Supervisor

Prof. W.M. van Dolen

Co-supervsior

Dr J.W.J. Weltevreden

Agnietenkapel

Room Location

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam

Entrance 

This event is open to the public.