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Liang Zhao investigates the succes of reward-based crowdfunding. He studies crowdfunding campaigns from a marketing perspective, identifying useful insights and practical tips for running successful campaigns and crowdfunding platforms.

Event details of Is reward based crowdfunding succesful?
Date 22 November 2018
Time 14:00 -15:00
Location Agnietenkapel
Room Location

L. Zhao: Investigations of Reward-based Crowdfunding Success: A Marketing Perspective.


Prof. M. Salomon

Dr G.T. Vinig


Room Location

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This event is open to the public.