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Dr W.M. van Dolen (1972) has been named Professor of Marketing in the Faculty of Economics and Business at the University of Amsterdam (UvA).

Dr W.M. van Dolen (1972) has been named Professor of Marketing in the Faculty of Economics and Business at the University of Amsterdam (UvA).

Willemijn van Dolen conducts research in the area of online marketing. Her publications cover subjects such as online collective buying, impulse buying and online group chat. Van Dolen’s current research focuses on online sentiment, positive and negative expressions of consumers via social media. These expressions may concern a company, product, service or issues such as health and obesity. Van Dolen studies the factors affecting online sentiment. She also assesses the impact of online sentiment on firm outcomes like sales.

In a second avenue of research, Van Dolen assesses the demand for and supply of online helplines for children. She studies the factors prompting children to seek online help and trends such as the rising number of calls on bullying and violence. In cooperation with international researchers, Van Dolen also identifies ways of reducing inappropriate use of these helplines by ‘prank chatters’. The research initially started in the Netherlands for “De Kindertelefoon”, but is planned to be rolled out in other countries such as Sweden, Canada and the United States. Van Dolen conducts these studies in collaboration with Child Helpline International.

Van Dolen has worked as Associate Professor of Marketing at the University of Amsterdam since 2005. In the period from 2005 to 2010, she also served as the director of the MBA programmes at the Amsterdam Business School. Since September 2011, she is Director Corporate Relations. Van Dolen previously worked at Maastricht University, VU University Amsterdam and spent two years as a visiting researcher at the Haas School of Business, University of California, Berkeley. She is chair of the Research, Advisory and Policy council of Child Helplines International, an organisation dedicated to the protection of children around the world. She is also a member of the academic advisory board of NIMA, a Dutch platform for marketeers, and serves as a reviewer for various international journals. Van Dolen has published extensively in professional journals such as the Journal of Retailing, Information & Management, the Journal of Business Research, the Journal of Business Ethics, and Psychology & Marketing.