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NL

dr. S.C. (Sophie) Boerman

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
Social media
  • Profile

    Sophie C. Boerman (PhD, University of Amsterdam, 2014) is a tenured assistant professor of Persuasive Communication at the Amsterdam School of Communication Research (ASCoR) at the University van Amsterdam.

    Her research mainly focuses on covert and personalized advertising, persuasion knowledge, and how we can use communication to empower people to make more informed decisions in response to persuasive messages and regarding their privacy online.

    Her work received awards from ICA, EAA, ASCoR, and SWOCC, and has been published in leading journals such as Communication Research, Journal of Communication, Computers in Human Behavior, Journal of Advertising, and Journal of Interactive Marketing.

    Sophie is a member of the board of the European Advertising Academy (EAA) and of the Persuasive Communication division of the Netherlands – Flanders Communication Association (NeFCa).

    She is also an associate editor for Journal of Interactive Advertising and serves in the editorial review board of Journal of Communication, Journal of Advertising, and International Journal of Advertising.

  • Publications

    2020

    • Boerman, S. C. (2020). The effects of the standardized instagram disclosure for micro- and meso-influencers. Computers in Human Behavior, 103, 199-207. https://doi.org/10.1016/j.chb.2019.09.015 [details]
    • Boerman, S. C., & van Reijmersdal, E. A. (2020). Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship. Frontiers in Psychology, 10, [3042]. https://doi.org/10.3389/fpsyg.2019.03042
    • Boerman, S. C., Tessitore, T., & Muller, C. (2020). Long-term effects of brand placement disclosure on persuasion knowledge and brand responses. International Journal of Advertising. https://doi.org/10.1080/02650487.2020.1775036
    • Eisend, M., van Reijmersdal, E. A., Boerman, S. C., & Tarrahi, F. (2020). A meta-analysis of the effects of disclosing sponsored content. Journal of Advertising, 49(3). https://doi.org/10.1080/00913367.2020.1765909
    • Kruikemeier, S., Boerman, S. C., & Bol, N. (2020). Breaching the contract? Using social contract theory to explain individuals’ online behavior to safeguard privacy. Media Psychology, 23, 269-292. https://doi.org/10.1080/15213269.2019.1598434

    2018

    • Boerman, S. C., Helberger, N., van Noort, G., & Hoofnagle, C. J. (2018). Sponsored blog content: What do the regulations say? And what do bloggers say? Journal of Intellectual Property, Information Technology and Electronic Commerce Law, 9(2), 146-159. [details]
    • Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2018). Exploring motivations for online privacy protection behavior: Insights from panel data. Communication Research. https://doi.org/10.1177/0093650218800915
    • Boerman, S. C., van Reijmersdal, E. A., Rozendaal, E., & Dima, A. L. (2018). Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC). International Journal of Advertising, 37(5), 671-697. https://doi.org/10.1080/02650487.2018.1470485 [details]
    • Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., ... de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Journal of Computer-Mediated Communication, 23(6), 370-388. https://doi.org/10.1093/jcmc/zmy020 [details]

    2017

    • Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2017). Online Behavioral Advertising: A Literature Review and Research Agenda. Journal of Advertising, 46(3), 363-376. https://doi.org/10.1080/00913367.2017.1339368 [details]
    • Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017). “This Post Is Sponsored”: Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook. Journal of Interactive Marketing, 38, 82-92. https://doi.org/10.1016/j.intmar.2016.12.002 [details]
    • Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 85-96). (European Advertising Academy). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-18731-6_7 [details]
    • Zuiderveen Borgesius, F. J., Kruikemeier, S., Boerman, S. C., & Helberger, N. (2017). Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation. European Data Protection Law Review, 3(3), 353-368. https://doi.org/10.21552/edpl/2017/3/9 [details]
    • van Reijmersdal, E. A., Boerman, S. C., Buijzen, M., & Rozendaal, E. (2017). This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents. Journal of Youth and Adolescence, 46(2), 328-342. https://doi.org/10.1007/s10964-016-0493-3 [details]

    2016

    • Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Computers in Human Behavior, 65, 285-294. https://doi.org/10.1016/j.chb.2016.08.033 [details]
    • Boerman, S. C., & van Reijmersdal, E. A. (2016). Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 115-146). Bingley: Emerald. [details]
    • Bol, N., Boerman, S. C., Romano Bergstrom, J. C., & Kruikemeier, S. (2016). An overview of how eye tracking is used in communication research. In M. Antona, & C. Stephanidis (Eds.), Universal Access in Human-Computer Interaction: methods, techniques, and best practices: 10th International Conference, UAHCI 2016, held as part of HCI International 2016: Toronto, ON, Canada, July 17-22, 2016: proceedings (Vol. 1, pp. 421-429). (Lecture Notes in Computer Science; Vol. 9737). Cham: Springer. https://doi.org/10.1007/978-3-319-40250-5_40 [details]
    • Kruikemeier, S., Sezgin, M., & Boerman, S. C. (2016). Political Microtargeting: Relationship between personalized advertising on Facebook and voters’ responses. Cyberpsychology, Behavior, and Social Networking, 19(6), 367-372. https://doi.org/10.1089/cyber.2015.0652 [details]
    • van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., ... Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: how the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458-1474. https://doi.org/10.1177/0002764216660141 [details]

    2015

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). How audience and disclosure characteristics influence memory of sponsorship disclosures. International Journal of Advertising, 34(4), 576-592. https://doi.org/10.1080/02650487.2015.1009347 [details]
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Using eye tracking to understand the effects of brand placement disclosure types in television programs. Journal of Advertising, 44(3), 196-207. https://doi.org/10.1080/00913367.2014.967423 [details]
    • Smit, E. G., Boerman, S. C., & van Meurs, L. (2015). The power of direct context as revealed by eye tracking: A model tracks relative attention to competing editorial and promotional content. Journal of Advertising Research, 55(2), 216-227. https://doi.org/10.2501/JAR-55-2-216-227 [details]

    2014

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. https://doi.org/10.1002/mar.20688 [details]

    2013

    • van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on scepticism and brand memory. Communications : The European Journal of Communication Research, 38(2), 127-146. https://doi.org/10.1515/commun-2013-0008 [details]

    2012

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. https://doi.org/10.1111/j.1460-2466.2012.01677.x [details]
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46-59. [details]

    2013

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 273-284). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_21 [details]

    2011

    • Boerman, S. C., Smit, E. G., & van Meurs, L. (2011). Attention battle: the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed.), Advances in Advertising Research. - (Vol.2): breaking new ground in theory and practice (pp. 295-310). Wiesbaden: Gabler. https://doi.org/10.1007/978-3-8349-6854-8_19 [details]

    2020

    • Boerman, S. C. (Author). (2020). Persoonlijke reclame in de winkel – een stap te ver?. Web publication/site, SWOCC.

    2019

    2018

    • Boerman, S. C. (Author). (2018). Herkennen consumenten sponsored Facebook posts? (Blog). Web publication/site

    2015

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Dit programma bevat product placement: Effecten van sponsorvermeldingen in televisieprogramma's. In A. E. Bronner, P. Dekker, E. de Leeuw, L. J. Paas, K. de Ruyter, A. Smidts, & J. E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek: Jaarboek 2015 MarktOnderzoekAssociatie (pp. 79-92). (Jaarboek MarktOnderzoekAssociatie; No. 40). Haarlem: Spaar en Hout. [details]

    2011

    • Boerman, S. (2011). Eye-catching: welke factoren van een tijdschriftadvertentie en zijn directe context springen in het oog? (SWOCC; No. 57). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC). [details]
    • van Meurs, L., Smit, E., & Boerman, S. (2011). Hoe trek je de aandacht in tijdschriften? Vuistregels voor effectiever adverteren. GfK jaargids : inzichten en marktontwikkelingen in de Benelux, 2011, 74-79. [details]

    2017

    • Boerman, S. C. (Author). (2017). Vloggers de ideale ambassadeurs voor modemerken (Blog).. Web publication/site
    • Boerman, S. C. (Author). (2017). Wat is het effect van Online Behavioral Advertising? (Blog).. Web publication/site

    2016

    • Boerman, S. C. (Author). (2016). Gepersonaliseerde advertenties trekken meer aandacht (Blog).. Web publication/site

    2015

    • Boerman, S. C. (Author). (2015). Wel of geen promoted tweets inzetten?. Web publication/site, SWOCC. Retrieved from http://www.swocc.nl/kennisbank-item/wel-of-geen-promoted-tweets-inzetten/
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Brand placement in TV-programma's. In F. Bronner (Ed.), Insights in marketing intelligence: highlights en trends uit het MOA jaarboek 2015 (pp. 34-37). (MOA-reeks; No. 4). Amsterdam: MOA, Center for Information Based Decision Making & Marketing Research.

    2017

    • van Reijmersdal, E. A., Boerman, S. C., & van Noort, G. (2017). Online Behavioral Advertising Effects. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.

    2016

    • Bernritter, S. F., Tabibi, S., & Boerman, S. C. (2016). How modality and explicitness of disclosures of sponsored branded online video content affect consumers’ online brand engagement. Abstract from International Conference on Research in Advertising, Ljubljana, Slovenia.
    • Boerman, S. C. (2016). What we know about consumer responses to online behavioral advertising. Panelist in ICA Panel ‘Online Behavioral Advertising: An Interdisciplinary Panel about Privacy and Policy’, Communication Law & Policy division. Abstract from Annual Conference of the International Communication Association (ICA), Fukuoka, Japan.
    • Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2016). Useful or creepy? A literature review and research agenda on online behavioral advertising. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Bol, N., Kruikemeier, S., Boerman, S. C., & Romano Bergstrom, J. C. (2016). Communicating with the eyes: A review of how eye tracking is used in communication research. Paper presented at Preconference Communication Research Methods 2016 (CRM16) of the Annual Conference of the International Communication Association (ICA), .
    • Fransen, M. L., Verlegh, P. W. J., & Boerman, S. C. (2016). The effects of warnings on persuasion in advertising: The role of timing and argument quality.. Abstract from International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia.
    • Kruikemeier, S., Szegin, M., & Boerman, S. C. (2016). The effects of personalized advertising on Facebook.. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Muntinga, D. G., & Boerman, S. C. (2016). Comics: “Pure junk” of effective advertising instrument?. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • van Berlo, Z. M. C., Fransen, M. L., Boerman, S. C., & van Reijmersdal, E. A. (2016). Are they even looking? Why disclosing product placement triggers resistance (or fails to).. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • van Reijmersdal, E. A., Boerman, S. C., Buijzen, M. A., & Rozendaal, E. (2016). Helping adolescents’ to recognize TV brand placement: Effects of disclosures. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • van Reijmersdal, E. A., Boerman, S. C., Buijzen, M., & Rozendaal, E. (2016). This is advertising! Effects of disclosing television brand placement on adolescents. Paper presented at Annual Conference of the International Communication Association (ICA), Fukuoka, Japan.
    • van Reijmersdal, E. A., van Noort, G., & Boerman, S. C. (2016). Native online targeted advertising: Examining two underlying mechanisms.. Abstract from International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia.

    Award

    • Boerman, S. (2019). Nominated for Best Paper Award. ICORIA 2019, Krems, Austria.
    • Boerman, S. (2018). 2018 ASCoR Baschwitz Article of the Year Award for the article: Boerman, S. C., Kruikemeier, S.,& Zuiderveen Borgesius, F. J. (2017). Online behavioral advertising: A literature review and research agenda. Journal of Advertising, 46, 363-376.
    • Zuiderveen Borgesius, F. J., Helberger, N. & Boerman, S. (2017). Top Paper in Communication Law and Policy division. ICA annual conference 2017, San Diego, USA.
    • Bernritter, S. & Boerman, S. C. (2016). Best Paper Award at the 15th International Conference on Research in Advertising (ICORIA).
    • Boerman, S. C. & Kruikemeier, S. (2015). Best Paper Award: Social media advertising: Consumer responses to promoted tweets sent by brands and political parties.
    • Boerman, S. (2015). ASCoR Baschwitz Article of the Year Award (2015).
    • Boerman, S. C., van Reijmersdal, E. A. & Neijens, P. C. (2013). Best Student Paper Award..
    • Boerman, S. C., van Reijmersdal, E. A. & Neijens, P. C. (2012). Beware: This is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses..
    • Boerman, S. C. (2011). SWOCC scriptieprijs.

    Membership

    • Boerman, S. (2020). Associate Editor of Journal of Interactive Advertising, Journal of Interactive Advertising.
    • Boerman, S. (2020). Editorial board member of Journal of Advertising, Journal of Advertising.
    • Boerman, S. (2019-2025). Editorial board member of Journal of Communication, Journal of Communication.
    • Boerman, S. (2019). Editorial board member of Journal of Interactive Advertising, Journal of Interactive Advertising.
    • Boerman, S. (2018-2025). Board member Persuasive Communication Division NeFCA, NeFCA, The Netherlands – Flanders Communication Association.
    • Boerman, S. (2017). Member of the Editorial Review Board International Journal of Advertising, International Journal of Advertising.
    • Boerman, S. (2016). Member of Science for Business Group, www.science4business.nl, Science 4 Business Group.
    • Boerman, S. (2015). Board member of the European Advertising Academy (EAA), European Advertising Academy.

    Media appearance

    • Boerman, S. (04-05-2020). Empowered Health. Empowered Health [podcast].
    • Boerman, S. (27-08-2019). NOS Jeugdjournaal [Television]. NOS Jeugdjournaal: Item about #ad campaign.
    • Boerman, S. (18-05-2019). Insta-foto voor gratis overnachting? Die vraag krijgen horeca steeds vaker. [Web] NOS.nl. Insta-foto voor gratis overnachting? Die vraag krijgen horeca steeds vaker.
    • Boerman, S. (20-06-2018). Exposure. Een podcast over marketing en verkiezingen. Aflevering 25: Influencers gebruiken in jouw campagne met Sophie Boerman [Web] Exposure. Een podcast over marketing en verkiezingen. Exposure. Een podcast over marketing en verkiezingen. Aflevering 25: Influencers gebruiken in jouw campagne met Sophie Boerman.
    • Boerman, S. (15-05-2017). Onder Mediadoctoren Podcast. Afl 56: Persoonstargeting [Web]. Interview Onder Mediadoctoren podcast. Afl 56: Persoonstargeting.
    • Boerman, S. C. (09-10-2014). Cookies van pc naar tv. [Television] RTL4. Cookies van pc naar tv..
    • Boerman, S. C. (07-10-2014). De advertentie wegklikken kan niet meer. Interview door Peter van der Ploeg. [Print] NRC Handelsblad. De advertentie wegklikken kan niet meer. Interview door Peter van der Ploeg..
    • Boerman, S. C. (06-10-2014). Reclame voor de skip-generatie. Interview door Peter van der Ploeg (doorplaatsing uit NRC Next). [Print] De Standaard. Reclame voor de skip-generatie. Interview door Peter van der Ploeg (doorplaatsing uit NRC Next)..
    • Boerman, S. C. (01-10-2014). Geld verdienen? Dan veranderen we toch gewoon die videoclips. Interview door Peter van der Ploeg. [Print] NRC Next. Geld verdienen? Dan veranderen we toch gewoon die videoclips. Interview door Peter van der Ploeg..
    • Boerman, S. C. (26-04-2014). Sophie Boerman over sluikreclame op tv. Interview door Ianthe Sahadat. [Print] De Volkskrant. Sophie Boerman over sluikreclame op tv. Interview door Ianthe Sahadat..
    • Boerman, S. C. (15-04-2014). Radio-interview RTV N-H bij Arjan Burggraaf. [Radio] RTV N-H. Radio-interview RTV N-H bij Arjan Burggraaf..

    Talk / presentation

    • Boerman, S. (speaker) (29-11-2019). Invited panelist: Lets’ talk about advertising transparency: A multiple perspective discussion about disclosure regulations in digital media., Advertising Literacy Conference, Vienna, Austria.
    • Boerman, S. (invited speaker) (5-7-2019). What lawyers could learn from the effects of disclosing hidden forms of advertising, The transparent trap: Disclosing information to consumers, Amsterdam, Netherlands.
    • Boerman, S. (speaker) (28-6-2019). Uses, possibilities, and limitations of eye tracking in advertising research, ICORIA 2019.
    • Boerman, S. (invited speaker) (13-6-2019). Online personalized advertising, Personalization in Marketing and Political Communication, Antwerp, Belgium.
    • Boerman, S. (invited speaker) (6-5-2019). How to present your academic research to practitioners, Hands-on Digital Day, Ghent, Belgium.
    • Boerman, S. (speaker) (3-4-2018). Invited virtual lecture: Virtual chat in "All-stars" in Media Effects / Student Liaison class, Grady College, University of Georgia.
    • Boerman, S. (speaker) (21-3-2018). Gepersonaliseerde reclame: hoe ver kun je gaan? Wat vinden mensen acceptabel?, SWOCC event: Gepersonaliseerde communicatie, Amsterdam, Netherlands.
    • Boerman, S. (speaker) (15-3-2018). First impressions of Blackboard’s replacement: Canvas.
    • Boerman, S. (speaker) (21-11-2017). Eye tracking in communication and marketing research., Seminar on eyetrackers and psychophysiological measures, Odense, Denmark.
    • Boerman, S. (speaker) (2-10-2017). Behavioral advertising research agenda, the academic perspective, Master class Behavioral Targeting, Enschede, Netherlands.
    • Boerman, S. (speaker) (21-3-2017). Hoe gaat de consument om met gepersonaliseerde online reclame?, SWOCC event: Gepersonaliseerde communicatie, Amsterdam, Netherlands.
    • Boerman, S. (speaker) (28-11-2016). Zorgen gepersonaliseerde (data-driven) beïnvloedingsstrategieën voor privacyzorgen? En hoe gaat de consument hiermee om?, Logeion.
    • Boerman, S. (speaker) (17-11-2016). #sponsored Herkennen consumenten online reclame en hoe reageren zij hierop?, Emerce Performance, Amsterdam, Netherlands.
    • Boerman, S. (invited speaker) (22-1-2016). Consumer responses to new and embedded advertising formats, Grady College, University of Georgia.
    • Boerman, S. (speaker) (21-1-2016). The usefulness of eye tracking research, Grady College, University of Georgia.
    • Boerman, S. (speaker) & van Reijmersdal, E. A. (speaker) (21-1-2016). Informing children and adults about sponsored content, Grady College, University of Georgia.
    • Boerman, S. C. (invited speaker) (6-12-2015). Consumer responses to new, embedded advertising formats, Invited lecture at the Free University, Brussels, Belgium.
    • Boerman, S. C. (invited speaker) & van Reijmersdal, E. A. (invited speaker) (25-3-2014). Effecten van embedded advertising en de bijbehorende regelgeving., Invited lecture at the Spring Meeting of the Dutch Association of Advertising Law (Vereniging van Reclamerecht), Amsterdam.
    • Boerman, S. (speaker) (23-5-2013). Disclosing sponsored content., Invited lecture at Symposium: Automatic processes in mediated message processing, Amsterdam.
    • Boerman, S. (speaker) (22-11-2011). Eye catching (SWOCC Book presentation), SWOCC book 57 presentation, Hilversum, Netherlands.
    • Boerman, S. (speaker) (12-11-2011). Eye-catching, Alumni day University of Amsterdam, Kring Communicatiewetenschap, Amsterdam, Netherlands.
    • Boerman, S. (speaker) (26-10-2011). Eye-catching. Welke factoren van een tijdschriftadvertentie en zijn directe context springen in het oog?, Crossmedialab , Utrecht, Netherlands.

    2014

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