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Drs. J.H. (John) Faasse

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication

Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Publications


    • Bronner, A. E., Bronner, J., & Faasse, J. H. (2007). In the mood for advertising. International Journal of Advertising, 26(3), 333-355. [details]


    • Faasse, J., Moorman, M., & Neijens, P. (2010). Mediaonderzoek. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 43-62). Groningen: Noordhoff. [details]
    • Faasse, J., Moorman, M., Neijens, P., & Smit, E. (2010). Kernbegrippen in mediaplanning. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 29-41). Groningen: Noordhoff. [details]


    • Bronner, F., Bronner, J., & Faasse, J. H. (2005). In the mood: effects of the introduction of a Sunday paper. In Proceedings Worldwide Readership Research Symposium 12, Prague (pp. 489-497)


    • Faasse, J., & Neijens, P. C. (2000). Effectief bereik. In A. K. den Boon, & P. C. Neijens (Eds.), Media en reclame. Mediaplanning en bereiksonderzoek. (pp. 87-105). Groningen: Wolters-Noordhoff. [details]

    Talk / presentation

    • Bronner, F. (speaker), Faasse, J. H. (speaker) & Santegoeds, A. (speaker) (12-11-1998). De wisselwerking tussen TV- en instore reclame, IP Preview Club, RTL, Hilversum.
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  • Ancillary activities
    • Uitbijter
      Advies en onderzoek naar media en reclame