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NL

dr. M.L. (Marieke) Fransen

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Photographer: Bram Belloni

Visiting address
  • Nieuwe Achtergracht 166
  • Room number:C9.00
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Publications

    2020

    • Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2020). Food at first sight: Visual attention to palatable food cues on TV and subsequent unhealthy food intake in unsuccessful restrained eaters. Appetite, 147, [104574]. https://doi.org/10.1016/j.appet.2019.104574

    2019

    • Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2019). Watch what you watch: The effect of exposure to food-related television content on the accessibility of a hedonic eating goal. Appetite, 134, 204-211. https://doi.org/10.1016/j.appet.2018.11.034 [details]
    • Janssen, L., & Fransen, M. L. (2019). Written honesty is the best policy: effects of disclosure explicitness and disclosure modality on brand responses via critical attitudes. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 133-146). (European Advertising Academy). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_11 [details]
    • Meppelink, C. S., Smit, E. G., Fransen, M. L., & Diviani, N. (2019). “I was right about vaccination”: Confirmation bias and health literacy in online health information seeking. Journal of Health Communication, 24(2), 129-140. https://doi.org/10.1080/10810730.2019.1583701 [details]

    2018

    2017

    • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2017). Framing in entertainment-education: Effects on processes of narrative persuasion. Health Communication, 32(12), 1501-1509. https://doi.org/10.1080/10410236.2016.1234536 [details]
    • Fransen, M. L., & Mollen, S. (2017). Resistance Induction in the Context of Health Decision Making. In J. F. Nussbaum (Ed.), Oxford Research Encyclopedia of Communication (Oxford Research Encyclopedias). Oxford University Press. https://doi.org/10.1093/acrefore/9780190228613.013.524 [details]
    • Janssen, L., van Sprang, B., & Fransen, M. (2017). Het effect van sponsorvermeldingen op merkevaluaties en geloofwaardigheid van bloggers: De rol van tweezijdige boodschappen. Tijdschrift voor Communicatiewetenschap, 45(1), 19-36. [details]
    • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues. Food Quality and Preference, 62, 71-79. https://doi.org/10.1016/j.foodqual.2017.06.007 [details]
    • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour. Appetite, 109, 73-82. https://doi.org/10.1016/j.appet.2016.11.021 [details]

    2016

    • Janssen, L., Fransen, M. L., Wulff, R., & van Reijmersdal, E. A. (2016). Brand placement disclosure effects on persuasion: The moderating role of consumer self-control. Journal of Consumer Behaviour, 15(6), 503-515. https://doi.org/10.1002/cb.1587 [details]
    • Lewinski, P., Fransen, M. L., & Tan, E. S. (2016). Embodied resistance to persuasion in advertising. Frontiers in Psychology, 7, [1202]. https://doi.org/10.3389/fpsyg.2016.01202 [details]
    • Lewinski, P., Tan, E. S., Fransen, M. L., Czarna, K., & Butler, C. (2016). Hindering facial mimicry in ad viewing: effects on consumers’ emotions, attitudes and purchase intentions. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 281-288). (European Advertising Academy). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_22 [details]
    • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48(A), 33-40. https://doi.org/10.1016/j.foodqual.2015.08.002 [details]
    • van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., ... Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: how the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458-1474. https://doi.org/10.1177/0002764216660141 [details]

    2015

    2014

    • Fransen, M. L., & Fennis, B. M. (2014). Comparing the impact of explicit and implicit resistance induction strategies on message persuasiveness. Journal of Communication, 64(5), 915-934. https://doi.org/10.1111/jcom.12118 [details]
    • Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2014). Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. Journal of Neuroscience, Psychology, and Economics, 7(1), 1-14. https://doi.org/10.1037/npe0000012 [details]
    • van Rompay, T. J. L., Fransen, M. L., & Borgelink, B. G. D. (2014). Light as a feather: effects of packaging imagery on sensory product impressions and brand evaluation. Marketing Letters, 25(4), 397-407. https://doi.org/10.1007/s11002-013-9260-3 [details]

    2013

    • Fransen, M. (2013). Resisting persuasion. Oxford Bibliographies, Communication. https://doi.org/10.1093/OBO/9780199756841-0127 [details]
    • Fransen, M. L., & ter Hoeven, C. L. (2013). Matching the message: the role of regulatory fit in negative managerial communication. Communication Research, 40(6), 818-837. https://doi.org/10.1177/0093650211427140 [details]
    • Fransen, M. L., van Rompay, T. J. L., & Muntinga, D. G. (2013). Increasing sponsorship effectiveness through brand experience. International Journal of Sports Marketing & Sponsorship, 14(2), 112-125. [details]

    2012

    2011

    • Fransen, M. L., Fennis, B. M., Pruyn, A. T. H., & Vohs, K. D. (2011). When fit fosters favoring: the role of private self-focus. Journal of Experimental Social Psychology, 47(1), 202-207. https://doi.org/10.1016/j.jesp.2010.09.004 [details]
    • Fransen, M. L., Smeesters, D., & Fennis, B. M. (2011). The role of social presence in mortality salience effects. Journal of Business Research, 64(1), 29-33. https://doi.org/10.1016/j.jbusres.2009.09.016 [details]
    • Fransen, M., Rompay, T., & van der Plas, N. (2011). ‘Where the action is’: events als marketingcommunicatiestrategie. Tijdschrift voor Communicatiewetenschap, 39(2), 21-37. [details]

    2010

    • Fransen, M. L., Fennis, B. M., & Pruyn, A. T. H. (2010). Matching communication modalities: the effects of modality congruence and processing style on brand evaluation and brand choice. Communication Research, 37(4), 576-598. https://doi.org/10.1177/0093650210368251 [details]
    • Fransen, M. L., Reinders, M. J., Bartels, J., & Maassen, R. L. (2010). The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification. Journal of Marketing Communications, 16(1-2), 5-20. https://doi.org/10.1080/13527260903342696 [details]

    2009

    2008

    2019

    2015

    • Verlegh, P. W. J., Fransen, M. L., & Kirmani, A. (2015). Persuasion in advertising: when does it work, and when does it not? Journal of Advertising, 34(1), 3-5. https://doi.org/10.1080/02650487.2014.994732 [details]
    • van den Putte, B., Verlegh, P., Wennekers, A., Welten, S., Mollen, S., & Fransen, M. (2015). Gedragsverandering via campagnes 2.0: aanvullende inzichten uit de wetenschappelijke literatuur. Amsterdam: Amsterdam School of Communication Research / ASCoR. [details]

    2012

    • ter Hoeven, C., & Fransen, M. (2012). Well-being, work engagement, or both? Explaining the linkage between information provision, communication climate, and performance. Conference papers: International Communication Association: annual meeting, 2012. [details]
    • ter Hoeven, C., Fransen, M., Brummelhuis, L., & Peper, B. (2012). The depression epidemic at work: the role of communication in reducing depression. Conference papers: International Communication Association: annual meeting, 2012. [details]

    2011

    • Boogaard, C. R., & Fransen, M. L. (2011). Resistance towards persuasion: differences between non-profit and commercial advertising. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy. [details]
    • Fransen, M. L., & van Rompay, T. J. L. (2011). Living brands: consumer reactions towards online-experienced-based marketing communication. Advances in Advertising Research, 2, 311-324. https://doi.org/10.1007/978-3-8349-6854-8_20 [details]
    • Fransen, M., & ter Hoeven, C. (2011). Improving managerial communication: the role of regulatory fit. Conference papers: International Communication Association: annual meeting, 2011. [details]

    2010

    • Fransen, M. L., & van Rompay, T. J. L. (2010). (2010). The effects of online experience-based marketing communication on consumer responses. In European Marketing Academy (EMAC), Denmark, Copenhagen Copenhagen.
    • Fransen, M. L., Fennis, B. M., & Pruyn, A. T. H. (2010). 'Bekend maakt bemind': de relatie tussen blootstelling aan reclame en merkkeuze. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2010, 61-79. [details]
    • Fransen, M. L., Smeesters, D., & Fennis, B. M. (2010). Mortality salience and brand attitudes: the moderating role of social presence. Advances in Consumer Research, 37, 534-535. [details]
    • Fransen, M., & Lodder, P. (2010). The effects of experience-based marketing communication on brand relations and hedonic brand attitudes: the moderating role of affective orientation. Advances in Consumer Research, 37, 801-802. [details]
    • ter Hoeven, C. L., Fransen, M. L., & Peper, B. (2010). (2010). Depression and helping behavior at work: the mediating role of employees’ perceptions of organizational communication. In Annual Meeting of the Academy of Management Montreal, Canada.

    2009

    • Fransen, M. L., Fennis, B. M., Vohs, K. D., & Pruyn, A. T. H. (2009). The effects of regulatory fit on persuasion: The moderating role of self-focused attention. In Presented at the Etmaal van de Communicatiewetenschap, Nijmegen, the Netherlands
    • Fransen, M. L., Fennis, B. M., Vohs, K. D., & Pruyn, A. T. H. (2009). ‘Fit for charity’: the moderating role of private self-focus in the persuasiveness of regulatory fit. Advances in Consumer Research, 36, 746-747. [details]

    2019

    • Uhl, F., ter Hoeven, C., & Fransen, M. (2019). Reducing financial hardship by establishing contact: A personalized and targeted communication intervention to prevent problematic debt. Think Forward Initiative. [details]

    2017

    • Mollen, S., & Fransen, M. L. (2017). Verschillende perspectieven op een veilig sportklimaat. In gesprek met coaches, scheidsrechters en spelers over de waargenomen oorzaken en oplossingen van verbalen en fysieke agressie in het amateurvoetbal.

    2016

    • Lewiński, P., Fransen, M. L., & Tan, E. S. (2016). Facereading: De rol van gezichtsuitdrukking in de effectiviteit van vermakelijke reclame. In A. E. Bronner, E. Brüggen, P. Dekker, E. de Leeuw, L. J. Paas, A. Smidts, & J. E. Wieringa (Eds.), Jaarboek Markt Onderzoek Ontwikkelingen in het marktonderzoek: Jaarboek 2016 MarktOnderzoekAssociatie (pp. 41-54). (Jaarboek MOA; Vol. 41). Haarlem: Spaar en Hout. [details]

    2015

    • Fransen, M. (2015). Weerstand tegen beïnvloeding. In B. van den Putte, & P. Verlegh (Eds.), Gedragsverandering via campagnes 2.0: aanvullende inzichten uit de wetenschappelijke literatuur (pp. 87-99). Amsterdam: Amsterdam School of Communication Research / ASCoR. [details]

    2014

    • Mollen, S., & Fransen, M. (2014). Gezag en gedrag. In Gezag en veiligheid in het openbaar bestuur: essays over het gezag en de veiligheid van overheidsmedewerkers en politieke ambtsdragers (pp. 32-40). Den Haag: Ministerie van Binnenlandse Zaken en Koninkrijksrelaties. [details]

    2011

    • van Veenendaal, D., Fransen, M. L., & Smit, E. G. (2011). De gewapende consument. (SWOCC; No. 56). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC). [details]

    2020

    • Alblas, M. C., Boyland, E., Fransen, M. L., Mollen, S., Giani, S., Aulbach, M., & van den Putte, B. (2020). Potential mechanisms underlying the effects of exposure to unhealthy visual food cues on food choice and intake in adults: A systematic review. Paper presented at Association for Researchers in Psychology and Health (ARPH) conference, Egmond aan Zee, Netherlands.
    • Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2020). Watching a cooking show on TV and subsequent unhealthy food choices in unsuccessful dieters. Paper presented at International Communication Association (ICA), Gold Coast, Australia.

    2019

    • Alblas, M. C., Boyland, E. J., Fransen, M. L., Mollen, S., Giani, S., & van den Putte, B. (2019). Potential mechanisms explaining how unhealthy visual food cues affect food choice and intake in adults. Poster session presented at 33rd annual conference of the European Health Psychology Society, Dubrovnik, Croatia.
    • Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2019). Exposure to a cooking show and unhealthy food choices in successful and unsuccessful restrained and unrestrained eaters. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen, .
    • Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2019). Watching a TV show with food cues and subsequent unhealthy food intake: An eye-tracking study. Poster session presented at Association for Researchers in Psychology and Health conference, Egmond aan Zee, Netherlands.

    2018

    • Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2018). Seeing is eating: Visual attention for food cues on TV and unhealthy food intake among restrained and unrestrained eaters. Abstract from paper presented at the Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2018). Seeing palatable food on TV: Does it activate the goal of hedonic eating among unsuccessful restrained eaters?. Abstract from paper presented at the annual conference of the Association for Researchers in Psychology and Health, Tilburg, Netherlands.
    • Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2018). Visual attention for palatable food cues on TV: Does it predict unhealthy food intake?. Abstract from paper presented at the annual conference of the European Health Psychology Society , Galway, Ireland.
    • Meppelink, C. S., Smit, E. G., Fransen, M. L., & Diviani, N. (2018). “I was right about vaccinations”: How health literacy and existing beliefs result in confirmation bias. Abstract from International Communication Association, Prague 2018, .

    2017

    • Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2017). The effect of exposure to unhealthy food commercials on activation of the hedonic eating goal. Paper presented at International Communication Association (ICA), San Diego, United States.
    • Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2017). The influence of food commercials on hedonic eating goal activation in (un)restrained eaters high and low in perceived self-regulatory success. Abstract from Etmaal van de Communicatiewetenschap, .
    • Fransen, M. L., Hendriks, H., Mollen, S., & van den Putte, B. (2017). Measuring resistance towards health messages.. Abstract from 31st annual conference of the European Health Psychology Society., Padua, Italy.
    • Kniep, A., van der Goot, M. J., & Fransen, M. L. (2017). Experts’ views on resistance towards persuasion. Paper presented at Etmaal van de Communicatiewetenschap, .
    • Lee, H., Trilling, D. C., & Fransen, M. L. (2017). Using content analysis to measure resistance towards persuasion. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • Meijers, M. H. C., Fransen, M. L., & Remmelswaal, P. (2017). Stimulating recycling by the use of visual metaphors: The roles of perceived consumer effectiveness and perceived persuasive intent. Paper presented at ICORIA, Ghent, Belgium.

    2016

    • Fransen, M. L., Verlegh, P. W. J., & Boerman, S. C. (2016). The effects of warnings on persuasion in advertising: The role of timing and argument quality.. Abstract from International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia.
    • van Berlo, Z. M. C., Fransen, M. L., Boerman, S. C., & van Reijmersdal, E. A. (2016). Are they even looking? Why disclosing product placement triggers resistance (or fails to).. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

    2015

    • Fransen, M. L., Janssen, L., Wulff, R., & van Reijmersdal, E. A. (2015). When forewarnings backfire: Self-control depletion increases persuasion by brand placements after disclosure. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
    • Janssen, L., Fransen, M. L., & van Reijmersdal, E. A. (2015). Brand placement disclosure effects on persuasion: The moderating role of self-control. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
    • Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2015). The role of facial expression in emotion regulation for resistance to persuasion: Web-based facial coding field experiments. Abstract from Paper presented at the 2015 American Marketing Association Summer Marketing Educators' Conference, Chicago, USA, .
    • Lewinski, P., Fransen, M. L., Tan, E. S. H., Snijdewind, M. C., Weeda, W. D., & Czarna, K. (2015). Emotion regulation through facial expressions predicts consumers’ brand and advertisement attitudes. Abstract from Paper presented at 44th EMAC Annual Conference. Leuven,44th EMAC Annual Conference. Leuven, Belgium: The European Marketing Academy, .
    • ter Hoeven, C. L., & Fransen, M. L. (2015). The reputation costs of misfit: The influence of regulatory focus on corporate communication. Abstract from Paper presented at the CCI Conference on Corporate Communication, New York, USA, .
    • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Lieshout, L., van Noort, G., Opree, S. J., ... Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion and resistance. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, .
    • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Noort, G., Reusch, S., & Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion. Abstract from Paper presented at the Etmaal van Communicatiewetenschap, Antwerp, Belgium., .

    2014

    • Fransen, M. L., Fennis, M., Verlegh, P. W. J., & Boerman, S. C. (2014). The role of argument quality in warning effects.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
    • Fransen, M. L., Fennis, M., Verlegh, P. W. J., & Boerman, S. C. (2014). The role of argument quality in warning effects.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, .
    • Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2014). So you think this is funny?. Poster session presented at Poster presented at the 13th TIBER (Tilburg Institute for Behavioral Economics Research) Symposium on Psychology and Economics, Tilburg, .
    • Lewinski, P., Fransen, M. L., Tan, E. S. H., Czarna, K., & Butler, C. (2014). Facial mimicry predicts attitudes toward brand in persuasive video stimuli.. Abstract from Paper presented at 17th General Meeting of the European Association of Social Psychology (EASP), Amsterdam, .
    • Lewinski, P., Fransen, M. L., Tan, E. S. H., Snijdewind, M. C., Weeda, W. D., & Czarna, K. (2014). Do(n't) laugh at that ad: Facial expressions predict consumers' liking.. Poster session presented at Poster presented at the 13th TIBER (Tilburg Institute for Behavioral Economics Research) Symposium on Psychology and Economics, Tilburg, .
    • Lewinski, P., Fransen, M. L., Tan, E. S. H., Snijdewind, M. C., Weeda, W. D., & Czarna, K. (2014). Do(n’t) laugh at that ad: Emotion regulation predicts consumers’ liking.. Abstract from Paper presented at the International Conference on Research in Advertising. Amsterdam, the Netherlands, .
    • Lewinski, P., Fransen, M. L., Tan, E., Czarna, K., & Butler, C. (2014). Hindering facial mimicry in ad viewing: Effects on consumers’ emotions, attitudes and purchase intentions. Abstract from Paper presented at the meeting of the International Conference on Research in Advertising. Amsterdam, .

    2013

    • Eelen, J., Friedman, M., & Fransen, M. L. (2013). Butt-naked advertisements: Promoting taboo products by means of nudity. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
    • Fransen, M. L., Verlegh, P. W. J., & ter Hoeven, C. L. (2013). Development of a scale to measure strategies to resist persuasive communication. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
    • Fransen, M. L., ter Hoeven, C. L., & Verlegh, P. W. J. (2013). Measuring strategies to resist persuasive communication. Abstract from Paper presented at the European Association for Consumer Research conference, Barcelona, Spain, .
    • Fransen, M. L., ter Hoeven, C. L., & Verlegh, P. W. J. (2013). Strategies to resist advertising. Abstract from Paper presented at the Association for Consumer Research (ACR) conference, Chicago, Ill, .
    • Lewinski, P., Fransen, M. L., & Tan, E. S. (2013). Predicting advertising effectiveness by facial expressions in the amusing persuasive stimuli. 45. Abstract from 2013 NeuroPsychoEconomics Conference, .
    • Lewinski, P., Tan, E. S. H., & Fransen, M. L. (2013). Automatic analysis of facial expressions: Predicting attitudes in video advertising research.
    • Lewinski, P., Tan, E. S. H., & Fransen, M. L. (2013). Facial expressions of happiness predict action readiness in amusing stimuli.
    • ter Hoeven, C. L., Smit, F., & Fransen, M. L. (2013). New ways of working, vitality, and employee performance: The role of self determination. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
    • ter Hoeven, C. L., Smit, F., & Fransen, M. L. (2013). New ways of working, vitality, and employee performance: The role of self-determination. Abstract from Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), London, UK, .

    2012

    • Fransen, M. L. (2012). Increasing resistance by implicit forewarning: A cost-effective approach.. Abstract from Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, .
    • Fransen, M. L. (2012). Resistance towards persuasion: Minimizing cognitive effort by implicit forewarning.. Abstract from Paper presented at the meeting of the North-American Association for Consumer Research, Vancouver, Canada, .
    • Fransen, M. L. (2012). Weerstand tegen persuasieve communicatie: Het (moeiteloze) effect van impliciet waarschuwen.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .
    • ter Hoeven, C. L., & Fransen, M. L. (2012). Employee well-being, work engagement, or both? Explaining the linkage between information provision, communication climate, and employee performance.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .
    • van Rompay, T. J. L., Fransen, M. L., & Borgelink, B. (2012). "The only way is up": Location and movement in product packaging as predictors of sensorial impressions and brand identity.. Paper presented at Paper presented at the International Conference on Design & Emotion, London, UK, .

    2011

    • Fransen, M. L., & ter Hoeven, C. L. (2011). Breaking bad news: The role of regulatory fit in negative managerial communication.
    • ter Hoeven, C. L., Fransen, M. L., & Peper, B. (2011). Depression and helping behaviour at work: The mediating role of organizational communication. Paper presented at Etmaal van de Communicatiewetenschap, Enschede, The Netherlands, .

    2010

    • Fransen, M. L., & van Rompay, T. J. L. (2010). (2010). Consumer reactions towards online-experienced-based marketing communication.
    • Fransen, M. L., van Rompay, T. J. L., & van der Plas, N. (2010). (2010) Event marketing from different perspectives.
    • Fransen, M. L., van Rompay, T. J. L., Lodder, P., Havers, M., & Steendam, N. (2010). (2010). Experience-based marketing communication and consumer responses.

    2009

    • Fransen, M. L., Fennis, B. M., & Pruyn, A. (2009). Improving brand attitudes and choice trough congruence in communication modalities: The moderating role of processing style.
    • Fransen, M. L., Smeesters, D., & Fennis, B. M. (2009). The role of social presence in mortality salience effects.
    • Reinders, M. J., Bartels, J., & Fransen, M. L. (2009). Marketing communication of risky products: The influence of regulatory fit and the mediating role of social identification..

    2008

    • ter Hoeven, C. L., & Fransen, M. L. (2008). 'When the chips are down': The relation between stress, social support, and food product attitudes. Advances in Consumer Research, 35, 960-961. [details]

    Award

    • Fransen, M., Verlegh, P. W. J. & Smit, E. G. (2016). The prize for International Journal of Advertising Best Paper of 2015.
    • Fransen, M. L. (2015). ASCoR Baschwitz Article of the Year Award for the article: Fransen, M. L. & Fennis, B. M. (2014). Comparing the impact of explicit and implicit resistance induction strategies on message persuasiveness. Journal of Communication 64, 915-934.

    Media appearance

    • Fransen, M. L. (07-12-2014). De strijd om de consument. [Radio]. De strijd om de consument..

    Journal editor

    • Fransen, M. (reviewer) (2015). Tijdschrift voor Communicatiewetenschap (Journal).
    • Fransen, M. (editor) (2015-2018). Tijdschrift voor Communicatiewetenschap (Journal).
    • Fransen, M. (member of editorial board) (2015). International Journal of Advertising (Journal).

    Talk / presentation

    • Fransen, M. L. (invited speaker) (28-1-2015). Resistance towards persuasion, Lecture at the Consumer Competence Research Training (CONCORT) meeting, Amsterdam.
    • Fransen, M. L. (invited speaker) (1-6-2013). Resisting Persuasion., Keynote/invited lecture at University of Vienna.
    • Fransen, M. L. (invited speaker) (23-5-2013). The role of automaticity in resisting persuasion., Invited lecture at the ASCoR/Research Priority Area symposium at the University of Amsterdam.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
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