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Dr. N.T. (Nicole) Liebers

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication

Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Profile

    My primary focus in research is how parasocial interactions and relationships between media users and media personalities impact media effects such as well-being or effectiveness of persuasive messages.
    In teaching, I predominantly give courses in the context of persuasive communication such as marketing communication or brand communication.

    Expertise and research fields

    • Parasocial interactions and relationships
    • Social Media 
    • Persuasive Effects of Entainment Media
  • Publications



    • Breves, P., Amrehn, J., Heidenreich, A., Liebers, N., & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising, 40(7), 1209-1229 .
    • Breves, P., Liebers, N., Motschenbacher, B., & Reus, L. (2021). Reducing resistance: The impact of nonfollowers' and followers' parasocial relationships with social media influencers on persuasive resistance and advertising effectiveness. Human Communication Research, 47, 418-443.


    • Liebers, N., & Straub, R. (2020). Fantastic relationships and where to find them: Fantasy and its impact on romantic parasocial phenomena with media characters. Poetics, 83, [101481].


    • Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between Instagram Influencers and the endorsed brand how influencer-brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research, 59, 440-454.
    • Liebers, N., Breves, P. L., Schallhorn, C., & Schramm, H. (2019). Fluency in commercial breaks: The impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions. Journal of Promotion Management, 25, 783-798.


    • Liebers, N., & Schramm, H. (2017). Friends in books: The influence of character attributes and the reading experience on parasocial relationships and romances. Poetics, 65, 12-23.



    • Liebers, N., & Schramm, H. (2019). Parasocial interactions and relationships with media characters - An inventory of 60 years of research. Communication Research Trends, 38, 4-31.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    No ancillary activities