Dr. N.T. (Nicole) Liebers
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Visiting address
- Nieuwe Achtergracht 166
Postal address
- Postbus 15791
1001 NG Amsterdam
Contact details
Social media
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Profile
My primary focus in research is how parasocial interactions and relationships between media users and media personalities impact media effects such as well-being or effectiveness of persuasive messages.
In teaching, I predominantly give courses in the context of persuasive communication such as marketing communication or brand communication.Expertise and research fields
- Parasocial interactions and relationships
- Social Media
- Persuasive Effects of Entainment Media
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Publications
2022
Breves, P., & Liebers, N. (2022). #Greenfluencing: The impact of parasocial relationships with social media influencers on advertising effectiveness and followers’ pro-environmental intentions. Environmental Communication, 16(6), 773-787. https://doi.org/10.1080/17524032.2022.2109708 [details]- Liebers, N. (2022). Unfulfilled romantic needs: Effects of relationship status, presence of romantic partners, and relationship satisfaction on romantic parasocial phenomena. Psychology of Popular Media, 11, 237-247. https://doi.org/10.1037/ppm0000351
- Liebers, N., & Schramm, H. (2022). Intimacy despite distance: The dark triad and romantic parasocial interactions. Journal of Social and Personal Relationships, 39, 435-456. https://doi.org/10.1177/02654075211038051
- Schramm, H., Liebers, N., & Breves, P. (2022). Feels like coming home. Effects of heimat associations in television programs on social identity, the sense of heimat, and eudaimonic entertainment experience. Journal of Broadcasting and Electronic Media, 66(5), 794-822 . https://doi.org/10.1080/08838151.2022.2138390 [details]
2021
- Breves, P., Amrehn, J., Heidenreich, A., Liebers, N., & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising, 40(7), 1209-1229 . https://doi.org/10.1080/02650487.2021.1881237
- Breves, P., Liebers, N., Motschenbacher, B., & Reus, L. (2021). Reducing resistance: The impact of nonfollowers' and followers' parasocial relationships with social media influencers on persuasive resistance and advertising effectiveness. Human Communication Research, 47, 418-443. https://doi.org/10.1093/hcr/hqab006
2020
- Liebers, N., & Straub, R. (2020). Fantastic relationships and where to find them: Fantasy and its impact on romantic parasocial phenomena with media characters. Poetics, 83, [101481]. https://doi.org/10.1016/j.poetic.2020.101481
2019
- Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between Instagram Influencers and the endorsed brand how influencer-brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research, 59, 440-454. https://doi.org/10.2501/JAR-2019-030
- Liebers, N., Breves, P. L., Schallhorn, C., & Schramm, H. (2019). Fluency in commercial breaks: The impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions. Journal of Promotion Management, 25, 783-798. https://doi.org/10.1080/10496491.2018.1536620
2017
- Liebers, N., & Schramm, H. (2017). Friends in books: The influence of character attributes and the reading experience on parasocial relationships and romances. Poetics, 65, 12-23. https://doi.org/10.1016/j.poetic.2017.10.001
2022
- Schramm, H., Liebers, N., & Breves, P. (2022). 'Heimat' - More than a sense of home: Reviving a medieval concept for communication research. Communication Research Trends, 41(1), 4-17. https://doi.org/10.13140/RG.2.2.15584.40964 [details]
2019
- Liebers, N., & Schramm, H. (2019). Parasocial interactions and relationships with media characters - An inventory of 60 years of research. Communication Research Trends, 38, 4-31.
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Ancillary activities
No ancillary activities
Breves, P., & Liebers, N. (2022). #Greenfluencing: The impact of parasocial relationships with social media influencers on advertising effectiveness and followers’ pro-environmental intentions. Environmental Communication, 16(6), 773-787.