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dr. E.H. (Ewa) Maslowska

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication

Visiting address
  • Nieuwe Achtergracht 166
  • Room number:
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Publications


    • Kim, S. J., Maslowska, E. H., & Tamaddoni, A. (2019). The paradox of (dis)trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews. Decision support systems, (116), 114-124.


    • Kim, S. J., Maslowska, E. H., & Malthouse, E. C. (2018). Understanding the effects of different review features on purchase probability. International Journal of Advertising, 37(1), 29-53.
    • Viswanathan, V., Malthouse, E. C., Maslowska, E. H., Hoornaert, S., & van den Peol, D. (2018). Dynamics between Social Media Engagement, Firm-Generated Content, Live and Time-Shifted TV Viewing. Journal of Service Management, 29(3), 378-398.


    • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). The Effect of Online Customer Reviews’ Characteristics on Sales. In G. Christodoulides, A. Stathopoulou, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (pp. 87-100). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-15220-8_8 [details]
    • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). Too good to be true: the role of online reviews’ features in probability to buy. International Journal of Advertising, 36(1), 142-163. DOI: 10.1080/02650487.2016.1195622 [details]


    • Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The customer engagement ecosystem. Journal of Marketing Management, 32(5-6), 469-501.
    • Maslowska, E., Smit, E. G., & van den Putte, S. J. H. M. (2016). It Is All in the Name: A Study of Consumers' Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85.
    • Calder, B. J., Malthouse, E. C., & Maslowska, E. (2016). Brand marketing, big data and social innovation as future research directions for engagement. Journal of Marketing Management, 32(5-6), 579-585.
    • Kim, S. J., Wang, R. J-H., Maslowska, E., & Malthouse, E. C. (2016). “Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors. Computers in Education, 54, 511-521.


    • Maslowska, E., Smit, E. G., & van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: a comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-511. DOI: 10.2501/IJA-32-4-487-511 [details]


    • Masłowska, E., Smit, E., & van den Putte, B. (2012). Efektywność spersonalizowanych komunikatów reklamowych. In W. Patrzałek (Ed.), Kreowanie i zmiana współczesnego przekazu reklamowego (pp. 245-260). Poznań: Wydawnictwo Wyższej Szkoły Bankowej. [details]


    • Maslowska, E., van den Putte, B., & Smit, E. G. (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking, 14(12), 765-770. DOI: 10.1089/cyber.2011.0050 [details]


    • Araujo, T. B., & Maslowska, E. H. (2017). Teaching Digital Analytics for beginners – beyond Excel and SPSS. Abstract from Etmaal 2017: , Tilburg , Netherlands.


    • Maslowska, E., & Wonneberger, A. (2016). Are all online consumer reviews the same? Characteristics and effects on sales of green product reviews: Paper presented at the European Communication Conference 2016. Paper presented at 6th European Communication Conference , Prague, Czech Republic.
    • Willemsen, L. M., van Noort, G., Maslowska, E. H., Malthouse, E. C., Bernritter, S. F., Verlegh, P., & Muntinga, D. G. (2016). Protest frames as a new typology to understand the effects of negative online reviews. Paper presented at International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities