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NL

Mr G. (Gijs) Overgoor MSc

Faculty of Economics and Business
Section Marketing

Visiting address
  • Plantage Muidergracht 12
Postal address
  • Postbus 15953
    1001 NL Amsterdam
Contact details
  • Publications

    2019

    2017

    • Overgoor, G., Mazloom, M., Worring, M., Rietveld, R., & van Dolen, W. (2017). A Spatio-Temporal Category Representation for Brand Popularity Prediction. In ICMR '17: proceedings of the 2017 ACM International Conference on Multimedia Retrieval : June 6-9, 2017, Bucharest, Romania (pp. 233-241). New York, NY: The Association for Computing Machinery. https://doi.org/10.1145/3078971.3078998 [details]

    2019

    • Overgoor, G., Rand, W., & van Dolen, W. M. (2019). The Champion of Images: Understanding the Role of Images in the Decision-making Process of Online Hotel Bookings. Paper presented at EMAC 2019, Hamburg, Germany.
    • Overgoor, G., Rand, W., & van Dolen, W. M. (2019). The Champion of Images: Understanding the Role of Images in the Decision-making Process of Online Hotel Bookings. Paper presented at ISMS Marketing Science Conference 2019, Rome, Italy.
    • Overgoor, G., Rand, W., & van Dolen, W. M. (2019). The Champion of Images: Understanding the Role of Images in the Decision-making Process of Online Hotel Bookings. Paper presented at SCECR, Hong Kong, Hong Kong.

    2018

    • Overgoor, G., Rand, W., & van Dolen, W. M. (2018). The Champion of Images: Understanding the Role of Images in the Decision-making Process of Online Hotel Bookings. Paper presented at AMA Winter Academic Conference, Texas, United States.
    • Overgoor, G., Rand, W., & van Dolen, W. M. (2018). The Champion of Images: Understanding the Role of Images in the Decision-making Process of Online Hotel Bookings. Paper presented at Winter Conference on Business Analytics, Utah, United States.
    • Overgoor, G., Rand, W., van Dolen, W. M., & Mazloom, M. (2018). Simplicity is not Key: Automatically Identifying Concepts in Firm-Generated Social Media Images that Engage Consumers. Paper presented at AMA Winter Academic Conference, New Orleans, United States.
    • Overgoor, G., Rand, W., van Dolen, W. M., & Mazloom, M. (2018). Simplicity is not Key: Automatically Identifying Concepts in Firm-Generated Social Media Images that Engage Consumers. Paper presented at SCECR, Rotterdam, Netherlands.
    • Overgoor, G., Rand, W., van Dolen, W. M., & Mazloom, M. (2018). Simplicity is not Key: Understanding Firm-Generated Social Media Images and Consumer Engagement. Paper presented at EMAC 2018, Glasgow, United Kingdom.

    2017

    • Overgoor, G., Rand, W., van Dolen, W. M., & Mazloom, M. (2017). Simplicity is not Key: Automatically Identifying Concepts in Firm-Generated Social Media Images that Engage Consumers. Paper presented at WISE, Seoul, Korea, Republic of.
    • Overgoor, G., Rand, W., van Dolen, W. M., & Mazloom, M. (2017). UNC Chapel Hill Marketing Seminar: Simplicity is not Key: Automatically Identifying Concepts in Firm-Generated Social Media Images that Engage Consumers.
    • van Dolen, W. M., Overgoor, G., Worring, M., Rietveld, R. L., & Mazloom, M. (2017). Brand Popularity Prediction Using Spatio-Temporal Brand Representation. Paper presented at ICT.OPEN 2017, Amersfoort, Netherlands.

    Talk / presentation

    • Overgoor, G. (speaker) (21-10-2019). A Framework For Cutting Edge Marketing Applications, Teradata Universe, Denver, United States.
    • Overgoor, G. (speaker) (21-10-2019). Revolutionary Applications of Visual Analytics, Teradata Universe, Denver, United States.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities