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dr. R. (Ruta) Ruzeviciute

Faculty of Economics and Business
Section Marketing

Visiting address
  • Plantage Muidergracht 12
  • Room number: M 2.32
Postal address
  • Postbus 15953
    1001 NL Amsterdam
Contact details
  • Profile

    Ruta Ruzeviciute is an Assistant Professor of Marketing at the University of Amsterdam. Ruta’s research primarily focuses on sensory marketing. She investigates how specific sensory cues, such as scent, influence judgement and decision making. She also examines sensory interaction effects and the role of sensory imagery in the context of e-retail. Beyond sensory influences, Ruta is interested in healthful consumption and consequences of psychological ownership in consumer behavior.

  • Publications


    • Ruzeviciute, R., Kamleitner, B., & Biswas, D. (Accepted/In press). Designed to s(m)ell: When scented advertising induces proximity and consequently enhances appeal. Journal of Marketing Research, in press.
    • Thuerridl, C., Kamleitner, B., Ruzeviciute, R., Süssenbach, S., & Dickert, S. (2020). From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands. Journal of Business Research, 107, 89-103. [details]


    • Ruzeviciute, R., & Kamleitner, B. (2017). Attracting New Customers to Loyalty Programs: the Effectiveness of Monetary Versus Non-Monetary Loyalty Programs. Journal of Consumer Behaviour, 16(6), e113-e124.


    • Gineikiene, J., Schlegelmilch, B., & Ruzeviciute, R. (2016). Our apples are healthier than your apples: Deciphering the healthiness bias for domestic and foreign products. Journal of International Marketing, 24(2), 80-99.


    • Ruzeviciute, R., & Kamleitner, B. (2017). Transactions as Trade-Offs Between Costs and Benefits. In C. V. Jansson-Boyd, & M. J. Zawisza (Eds.), Routledge International Handbook of Consumer Psychology (pp. 411-428). Routlegde.


    • Ruzeviciute, R. & Thuerridl, C. (2020). A Sustainable Future (ASF) Research Grant.
    • Ruzeviciute, R. (2019). Innovative Teaching Grant.
    • Ruzeviciute, R. (2017). Finalist of the Mary Kay (Academy of Marketing Science) Doctoral Dissertation Proposal Competition.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    No known ancillary activities