This new Bachelor’s programme prepares you comprehensively for the future. After obtaining your Bachelor’s degree, for example, you will be able to build a self-driving vehicle or calculate the best price for a plane ticket or hotel room. During our 3-year Bachelor’s programme, you will learn everything there is to know in the fields of mathematics, statistics, business administration and artificial intelligence; knowledge and skills you need, to tackle the challenges described above. There are just a few Bachelor’s programmes in the Netherlands that offer this combination of knowledge and skills.

The Bachelor’s programme in Business Analytics focuses on 3 main areas of study: analytics, (business) economics and computer science. You will take courses in programming, artificial intelligence, mathematics, statistics and econometrics. Besides, you will take courses in finance, marketing, logistics, organisational studies and strategy. All courses have a fun practical component, so that you will be able to apply what you have learned in practice immediately.

By studying this Bachelor’s programme, you will not only find out all about business, but also about significant social issues such as the environment, climate and famine. Ethics is a key and recurring topic: what are and aren’t you allowed to do with data?

No, all you need to know about programming will be taught in the course of the degree programme.

It is important that you both enjoy and are good at mathematics. In the 1^st year in particular, foundational courses in mathematics and statistics will feature heavily.

The difference between the Bachelor’s programme in Business Analytics and in Econometrics is that Business Analytics is data-driven and Econometrics is theory-driven. Students of the Bachelor’s programme in Business Analytics use data yielded by AI/machine learning technologies to address complex business-related issues. Business Analytics bridges the gap between analytics and computer science on the one hand and economics (including business economics) on the other. Students of the Bachelor’s programme in Econometrics develop econometric models, apply them to micro- and macro-economic issues and analyse the impact of these on economic policy.

Once you have obtained your Bachelor’s degree in Business Analytics, you have great career perspectives and you will be able to find employment in almost all businesses in which data play a key role. Nowadays, this includes most businesses, given the huge increase in the amount of available data.

Among other things, you will be able to work as a data analyst or data analysis consultant for multinationals, web shops, technology firms and government institutions. Alternatively, you can start your own business.