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Bachelor
Communication Science
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Alex M. Atzberger, Germany, Research Master student

Alex M. Atzberger

Flashback to a great experience
After 3 years of studying Communication Science, I learnt to critically examine scientific papers and how to conduct research appropriately. The programme taught me how news works, how companies organise their communication activities and the relationship between communication professionals and journalists. Besides giving me tools to examine my media environment, it sparked my interest in Corporate Communication.

Next Steps: Research Master in Communication Science at the UvA
After finishing my Bachelor’s degree in the summer, I will start the Research Master at the Graduate School of Communication. During my internship at a big tech company I was able to utilise my skills and add value to the organisation. I want to further deepen these skills and gain in-depth knowledge of different research methods, run big data analyses and come up with research results that contribute to the academic and professional community.

Variety of choices for the Research Master
My personal interest lies in corporate communication. This track offers insights into communication within and between organisations, stakeholders’ relations, and crisis management. Examining Corporate Communication is a great opportunity to get an understanding of how organisations operate within the ever-changing field of media.