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Communication Science: Persuasive Communication
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Online open day

Want to know whether this really is the right programme for you? The information and activities on this page can help you find out.

What is it like studying the Persuasive Communication Master's track?

Professor Guda van Noort and student James Trusler talk about courses, students and misunderstandings about the Persuasive Communication Master's track.

What do our Alumni do?

Myrthe did the Master’s Persuasive Communication. Now, she is working as a public relations advisor.

Explore your campus

Want to see where you will be studying? Explore the campus in our virtual map, or plan a visit and experience it yourself using the interactive app.

Frequently asked questions

  • Can I still decide during the pre-Master to change to another track?

    Yes you can. All tracks have the same entry requirements. After completing the Pre-Master, you can choose a track again in Studielink.

    Note: this does not apply to the Research Master. If you have doubts about taking the Research Master, please contact the study adviser as soon as possible (not only after the pre-Master).

  • I have completed "name of a study programme", do I have to do a pre-Master first?

    That is always viewed and assessed per person. If you want to be sure, sign up. The admission officers will let you know if you need to do a pre-Master. Three things are considered:

    • Do you have knowledge of the most important theories in communication science?
    • Do you have knowledge in statistics?
    • Do you know how to write an empirical paper?

    If you answered “no” to one of the questions, chances are that you will have to follow (part of) the pre-Master.

  • What are my job opportunities when I finish the Persuasive Communication Master's programme?

    This high-level Master’s prepares you for a variety of jobs creating broad employability:

    • Communication advice and management (e.g., campaign developer in advertising or health, marketing communication strategist, public information expert, communication consultant, policy worker in broadcasting or health care, brand manager, media expert, webcare and social media agent, communication consultant, fundraising manager).
    • Communication research (e.g., market researcher, media researcher, academic researcher).