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Master
Communication Science: Persuasive Communication
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Online open day

Want to know whether this really is the right programme for you? The information and activities on this page can help you find out.

Meet & Ask

During the UvA's master's week, you can meet current students and a lecturer during a live online session. After a short presentation, you can ask them everything you want to know about the programme. The Meet & Ask session for the Communication Science Master's tracks is scheduled on:

Thursday 11 November 16:00-18:00 CET

What is it like studying the Persuasive Communication Master's track?

Professor Guda van Noort and student James Trusler talk about courses, students and misunderstandings about the Persuasive Communication Master's track.

What do our Alumni do?

Meet our alumni: Suzanne Hartog who works as a trainee at the government, Lokke van der Wal, who works as a online campaign manager at KLM and also meet Erik Hilhorst who works as a junior analyst at Publistat.

Virtual Roeterseiland Campus Tour

Are you curious to see where Communication Science is normally situated? Watch this virtual tour of our Roeterseilandcampus!

Frequently asked questions

  • Can I still decide during the pre-Master to change to another track?

    Yes you can. All tracks have the same entry requirements. After completing the Pre-Master, you can choose a track again in Studielink.

    Note: this does not apply to the Research Master. If you have doubts about taking the Research Master, please contact the study adviser as soon as possible (not only after the pre-Master).

  • I have completed "name of a study programme", do I have to do a pre-Master first?

    That is always viewed and assessed per person. If you want to be sure, sign up. The admission officers will let you know if you need to do a pre-Master. Three things are considered:

    • Do you have knowledge of the most important theories in communication science?
    • Do you have knowledge in statistics?
    • Do you know how to write an empirical paper?

    If you answered “no” to one of the questions, chances are that you will have to follow (part of) the pre-Master.

  • What are my job opportunities when I finish the Persuasive Communication Master's programme?

    This high-level Master’s prepares you for a variety of jobs creating broad employability:

    • Communication advice and management (e.g., campaign developer in advertising or health, marketing communication strategist, public information expert, communication consultant, policy worker in broadcasting or health care, brand manager, media expert, webcare and social media agent, communication consultant, fundraising manager).
    • Communication research (e.g., market researcher, media researcher, academic researcher).