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Professor Guda van Noort and student James Trusler talk about courses, students and misunderstandings about the Persuasive Communication Master's track.
Myrthe did the Master’s Persuasive Communication. Now, she is working as a public relations advisor.
Frequently asked questions
Can I still decide during the pre-Master to change to another track?
Yes you can. All tracks have the same entry requirements. After completing the Pre-Master, you can choose a track again in Studielink.
Note: this does not apply to the Research Master. If you have doubts about taking the Research Master, please contact the study adviser as soon as possible (not only after the pre-Master).
I have completed "name of a study programme", do I have to do a pre-Master first?
That is always viewed and assessed per person. If you want to be sure, sign up. The admission officers will let you know if you need to do a pre-Master. Three things are considered:
- Do you have knowledge of the most important theories in communication science?
- Do you have knowledge in statistics?
- Do you know how to write an empirical paper?
If you answered “no” to one of the questions, chances are that you will have to follow (part of) the pre-Master.
What are my job opportunities when I finish the Persuasive Communication Master's programme?
This high-level Master’s prepares you for a variety of jobs creating broad employability:
- Communication advice and management (e.g., campaign developer in advertising or health, marketing communication strategist, public information expert, communication consultant, policy worker in broadcasting or health care, brand manager, media expert, webcare and social media agent, communication consultant, fundraising manager).
- Communication research (e.g., market researcher, media researcher, academic researcher).
What does following a second Bachelor's program (or the short-track Bachelor's) mean for the tuition fee?
Starting a second Bachelor's program (incl. the short-track Bachelor's program) after completing a higher professional education program can result in high study costs. If you already completed your higher professional education, you will have to pay the institutional rate. Participation in the HBO follow-on minor during your HBO study, on the other hand, can give you an advantage in your study costs later on. So make sure you get a good look at the study costs you will have to deal with via the Duo website, via the Tuition Fee Calculator or the Central Student Service Desk.
Am I admissible to the Master's programme with a Bachelor’s degree obtained at a university of applied sciences (HBO)?
With a Bachelor’s degree obtained at a university of applied sciences (HBO) you are not directly accepted to the master's program in Communication Science. You need a Bachelor's degree in Communication Science for this. If your HBO study is related to Communication Science at the UvA, you may be able to take the short-track Bachelor's programme at the College of Communication first to meet the criteria and then re-apply. This short-track Bachelor’s (verkorte Bachelor) is taught in English and Dutch.