The track Persuasive Communication of the Master's in Communication Science addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication.
Do you want to know more about Persuasive Communication? You can visit our online open day page any time to delve into this study programme. Watch videos, talk to students and deepen your knowledge. Or sign up for an online event or open day.
Within the Master's Communication Science you specialize in one of the following four tracks:
In this Communication Science Master’s track, you will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of consumer and health-related behaviour. By using the latest scientific insights, you will learn how and under which conditions communication can be used as a strategic tool to inform and influence people. Particular attention is paid to communication through new media and technologies, including interactive and social media.
Professor Guda van Noort & Student James Trusler
This high-level Master’s prepares you for a variety of jobs creating broad employability including:
Then Persuasive Communication is the right Master's track for you!
|Degree programme||MSc Communication Science|
|Type||Regular study programme|
|Credits||60 ECTS, 12 months|
|Language of instruction||English|
|Starts in||February, September|