With the growth of new media and digital technology, users now engage with entertainment media wherever and whenever. Many organisations in society have a genuine need for knowledge about entertainment media and technology and feel increasingly compelled to tailor their products and want up-to-date scientific knowledge about media preferences. The Entertainment Communication track, with its roots in media psychology, trains you to meet this growing need for knowledge and advice.
Do you want to know more about Entertainment Communication? You can visit our online open day page any time to delve into this study programme. Watch videos, talk to students and deepen your knowledge. Or sign up for an online event or open day.
Within the Master's Communication Science you specialize in one of the following four tracks:
The Entertainment Communication track focuses on the experience and impact of entertainment media and technology among a range of different groups and individuals, within different social contexts. In addition, we pay attention to media content and design and specifically link these to audience’s needs and preferences. You'll study what makes particular entertainment media and technology (e.g., computer games, advertising, social media) effective in reaching the desired outcome.
Assistent Professor Jeroen Lemmens & student Hana Hegyiová
After graduation, you will be a media entertainment professional who is able to provide integral solutions to communication problems, within positions in advertising agencies, broadcasting companies, the creative industry, social institutions, and academia. Our alumni are international experts working in organisations as diverse as KLM, MTV, Viacom, Diversion and Heineken, or have started their own companies focusing on media development and user testing.
Then Entertainment Communication is the right Master's track for you!
|Degree programme||MSc Communication Science|
|Type||Regular study programme|
|Credits||60 ECTS, 12 months|
|Language of instruction||English|
|Starts in||February, September|