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Communication Science: Entertainment Communication

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The track Entertainment Communication of the Master's in Communication Science focuses on the development, experience, and impact of entertainment media for different audiences across a range of media forms.

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Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

Study programme

Many organisations in society, including commercial companies, broadcasters, governments and educational institutions, have a genuine need for knowledge about entertainment media. With the growth of new media, users now engage with entertainment media wherever and whenever. That is why advertisers, the creative industry, and broadcasters feel increasingly compelled to tailor their products and want up-to-date scientific knowledge about media preferences. The Entertainment Communication track, with its roots in media psychology, trains you to meet this growing need for knowledge and advice.

This track focuses on the experience, role, and impact of entertainment media on a range of different groups and individuals. Young people are among the earliest adopters of new technologies. Whether sharing videos on Vine, posting images on Instagram, or streaming movies on Netflix, young people have integrated entertainment media seamlessly into their daily activities. As such, special attention is paid to this critical audience throughout the Entertainment Communication coursework. 

Specific questions addressed in the Entertainment Communication track are:

  • How do (media) preferences develop and what consequences do these preferences have for the use of media and its effects?
  • What factors play a role in determining the success or failure of media and technologies (e.g., computer games, advertising, social media) in specific age groups? 
  • What are the most important effects of media and why?
What is it like studying the Entertainment Communication Master's track?
Assistent Professor Jeroen Lemmens & student Hana Hegyiová

Why study Communication Science at the UvA? 

QS rankings 2021

Number 1 in the world!

Many Lecturers are researchers at the ASCoR

Renowned teachers

Choose from

4 different specialisations 

Study in a fascinating and media-saturated environment


After graduation

The track creates tomorrow’s entertainment media professionals who are able to provide integral solutions to communication problems. Our alumni are international experts working in organisations as diverse as KLM, MTV, and PlayScience. In recent years, some of our alumni have also started their own companies focusing on media development and user testing. The knowledge and skills acquired form a solid basis for countless positions including positions in advertising agencies, broadcasting companies, the creative industry, social institutions, and academia. 

Academic staff

Jessica Piotrowski
Sindy Sumter

Is the Master's track: Entertainment Communication for you? 

Do you: 

  • have an interest in the experience, role, and impact of entertainment media on a range of different groups and individuals?
  • want to know how to strategically use media and how to reach a specific target audience?
  • want to develop yourself as a communication professional?
  • have a Bachelor’s degree equivalent to a Dutch university bachelor degree in the field of communication science or a related discipline, with sufficient background in quantitative methods and statistics?
  • have sufficient English language skills and want to study in an international environment?

Then Entertainment Communication is the right Master's track for you!

'We have used case studies to get to the roots of different communication problems and this process has enabled me to debunk some common misconceptions.'
Joost Kamer
Facts & Figures
Degree programme MSc Communication Science
Type Regular study programme
Mode Full-time
Credits 60 ECTS, 12 months
Language of instruction English
Starts in February, September
CROHO code 66615