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Communication Science: Entertainment Communication
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Online open day

Want to know whether this really is the right programme for you? The information and activities on this page can help you find out.

Meet & Ask

During the UvA's master's week, you can meet current students and a lecturer during a live online session. After a short presentation, you can ask them everything you want to know about the programme. The Meet & Ask session for the Communication Science Master's tracks is scheduled on

Thursday 11 November 16:00-18:00 CET.

What do you learn in the Entertainment Communication Master's track of Communication Science?

Assistent Professor Jeroen Lemmens and student Hana Hegyiová talk about the Entertainment Communication Master's track.

What do our alumni do?

Meet our alumni: Suzanne Hartog who works as a trainee at the government, Lokke van der Wal, who works as a online campaign manager at KLM and also meet Erik Hilhorst who works as a junior analyst at Publistat.

Virtual Roeterseiland Campus Tour

Are you curious to see where Communication Science is normally situated? Watch this virtual tour of our Roeterseilandcampus!

Frequently asked questions

  • Can I still decide during the pre-Master to change to another track?

    Yes you can. All tracks have the same entry requirements. After completing the Pre-Master, you can choose a track again in Studielink.

    Note: this does not apply to the Research Master. If you have doubts about taking the Research Master, please contact the study adviser as soon as possible (not only after the pre-Master).

  • I have completed "name of a study programme", do I have to do a pre-Master first?

    That is always viewed and assessed per person. If you want to be sure, sign up. The admission officers will let you know if you need to do a pre-Master. Three things are considered:

    • Do you have knowledge of the most important theories in communication science?
    • Do you have knowledge in statistics?
    • Do you know how to write an empirical paper?

    If you answered “no” to one of the questions, chances are that you will have to follow (part of) the pre-Master.

  • What are my job opportunities when I finish the Entertainment Communication Master's programme?

    Graduates in the Entertainment Communication track are experts in their field. They know the most important developments and controversies in this area of research and the strengths and weaknesses of existing research. They are capable of conducting empirical research with a range of audiences, understand the ethical aspects of conducting research, and have the skills required to write a persuasive advisory report on how best to reach distinct audiences.

    The track creates tomorrow’s entertainment media professionals who are able to provide integral solutions to communication problems. Our alumni are international experts working in organisations as diverse as KLM, MTV, and PlayScience. In recent years, some of our alumni have also started their own companies focusing on media development and user testing. The knowledge and skills acquired form a solid basis for countless positions including positions in advertising agencies, broadcasting companies, the creative industry, social institutions, and academia.