For best experience please turn on javascript and use a modern browser!
NL
Master
Psychology: Social Influence (track)

Career Prospects

Students who graduate from this Master's track can be found in organisations or departments that are involved in behavioural influence in the broadest sense of the word.

Graduates of this Master’s track often go on to work as (among others):

  • Strategists/Researchers at advertising agencies and consultancy firms.
  • Advisers on influencing behaviour (e.g., the Nutrition Centre, patient associations, electricity companies, large municipalities).
  • Policy and research positions at governmental institutions such as ministries, educational settings and municipalities.
  • Researchers at the Netherlands Institute for Social Research/SCP or commercial market research agencies such as Motivaction, TNO, and Kantar TNS.
  • Consumer behaviour advisors/researchers.
  • Psychology lecturers at universities of applied sciences (HBO level).

The desire to influence people's behaviour

The desire to influence people's behaviour exists at many levels in society: the government wants to make sure its citizens abide by the law and, for example, complete tax returns truthfully or adhere to traffic regulations. Municipal institutions want to encourage citizens to separate their waste or to help care for the elderly. Commercial organisations want to encourage their target group to purchase specific products or use services. Charitable organisations want to encourage potential donors to donate or become volunteers. And medical organisations want to encourage patients to comply with the prescribed medication regimen. 

To achieve these goals, these organisations often call upon the expertise of advertising or marketing agencies, as well as research and consultancy firms. Some organisations even have such specialised departments in-house, such as strategy, communication or marketing departments. Other examples are the many government or semi-public institutions which are involved in monitoring and enforcement, such as the Authority for the Financial Markets, the Authority for Consumers & Markets, and the Advertising Code Committee, etc. Students who graduate from this Master's track can be found in organisations or departments that are involved in behavioural influence in the broadest sense of the word.