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Psychology: Social Influence (track)
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Online open day

Want to know whether this really is the right programme for you? The information and activities on this page can help you find out.

What is this programme about?

Why are emotional appeals in advertising campaigns sometimes effective and sometimes not? How do we encourage fewer people to cycle in pedestrian areas? How do we study the effectiveness of measures to prevent tax evasion?

Introduction to Social Psychology

In this video Marc Heerdink (lecturer Social Psychology) will introduce you to the Master's track 'Social Influence'. He will explain the learning goals and content of the track, and he will explain what type of careers it will prepare you for.

Online campus tour

The Psychology department is on the Roeterseilandcampus in the centre of Amsterdam. Look at the virtual map and videos of our building REC G and the rest of the campus.



Do you want to see where you will be studying?

Come to the UvA and experience our campuses with the interactive UvA Campus Tour app. Soak up the atmosphere, solve riddles and bring the campus to life through augmented and virtual reality.


Keep me informed

In autumn and spring you can attend live Meet & Ask sessions. 
Do you want us to keep you informed on news and upcoming events?