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The Emergence of the Online Sourcing Marketplace: A Third Wave of Outsourcing

Event details of IMphd-PrimaVera Seminar: Rudy Hirschheim (Louisiana State University)
Date 27 May 2011
Time 10:00 -12:00

On Friday, 27 May 2011, Prof. Rudy Hirschheim will talk about 'The Emergence of the Online Sourcing Marketplace: A Third Wave of Outsourcing'.
The lecture is part of the "Idea Bazaar: Annual Research Symposium" for doctoral students that is organized by Michel Avital in the Information Management section and held in conjunction with the BENAIS PhD programme.

The full programme and further information can be found at the link below.

Outsourcing has been evolving for the last twenty years. We have seen the emergence of IT outsourcing in the late 80s, morphing to offshoring in the late 90s, and moving into the business process outsourcing space from simple IT outsourcing. More recently, we have witnessed the emergence of new form of outsourcing which we term Online Sourcing Marketplace (OSM) which is defined as an Internet environment where clients and providers of business services can meet, offer and bid for jobs, settle contracts, and carry out financial transactions. We apply this definition broadly and do not impose any constraints with respect to either a model of the interaction between clients and providers (e.g., auction, contest etc) or to the scope and nature of services traded (e.g., IT, legal, writing etc.). Some may see this as a quasi extension of eBay; perhaps, but we feel the development of the OSM space signals a step change in the way services will be provided to organizations in the future. To some extent this is an amalgam of the Open Source movement, Jeff Howe’s crowdsourcing movement, and Tom Malone’s e-lancer movement. Our view of the OSM environment would be consistent with Malone’s view that businesses are transforming themselves from dense, centralized hierarchies to loosely federated networks of workers, consultants and specialists. Indeed, a key feature of OSM is that everything is truly global – clients, platforms, and suppliers may reside anywhere in the world. Currently, there is little experience with the OSM sourcing space, but in this seminar, I’ll presenting the results of joint research project involving researchers from LSU, IESE, and American University which shows that organizations are just now beginning to understand what OSM is and how this could dramatically alter the sourcing landscape, in particular how OSM will likely to impact the way organizations source their services.