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Consumer Marketing (MSc Business Administration)
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Online Open Day

Want to discover if the Master's in Business Administration is the right programme for you? Get to know the programme and find out.

What is this Master's about?

Find out what our MSc Business Administration is about and why you should study it at the UvA.

Specialisation tracks

Our Master's programme offers 9 specialisation tracks. Learn more about the content of each track in the track videos.

Honours programme Sustainability

In our Honours programme Sustainability you will use core business skills from your Master’s specialisation track to address environmental and social issues, and help businesses create impact. It is a challenging addition to your Business Administration Master’s degree.

Watch Cristiana's vlog about one of the courses of this programme.

Student experiences

What are our students' experiences with the MSc Business Administration?

How can sustainable marketing be achieved?

Watch this lecture about sustainable marketing, by Assistant Professor of Marketing Dr. Marlene Vock

MSc Business Administration, according to student Samantha

Watch Samantha's experiences with the MSc Business Administration. What is it like to study at UvA? What does she think of the programme, her fellow students and the campus?

Expert Insights

Learn from experts in the field. What tips do they have for your studies and future career? Find out what Emmanuel Lulin (Senior Vice President & Chief Ethics Officer L'Oréal) has to say in this video.

Your questions answered

Our student and programme director answer 3 questions you might have: what makes this programme unique, what will you bring to your future employer and what is the biggest pitfall in this programme?

Explore your campus

Want to see where you will be studying? Explore the campus in our virtual map, or plan a visit and experience it yourself using the interactive app.

Ask our students