How can firms create and execute an effective strategy? In the Strategy track you unravel the theoretical origins of strategic corporate decisions. This track is one of 8 tracks you can opt for in our Master's in Business Administration.
In the Strategy track, you will learn about the strategic issues that businesses face. How does dealing with competitors and navigating the business environment determine success or failure in business? Why do some firms outperform others?
Learn to find the answers by interacting with professors who are at the forefront of research on strategy. Apply theory to real-world cases that involve the implementation of strategies and the design of effective and flexible organisations.
Throughout this track, you will apply your acquired knowledge to real-world cases presented by our corporate partners. These cases involve the financial and ethical performance of companies.
Alumnus Roeland van Noort: 'The theories we learn are challenging and give a multidimensional perspective on organisations. What I like in particular are the real-life business cases, which we work on in collaboration with well-known multinationals.' Read Roeland's full review
Get familiar with fundamental theories of strategy and dive into the nature of inter-firm competition. Where should companies compete, and how? And perhaps most importantly: how do firms achieve and sustain a competitive advantage?
Learn about the different ways in which diversified firms can be efficient and effective. This course covers how firms can achieve their goals through cooperation with stakeholders and discusses the ethical implications of corporate decisions.
Learn about how firms deal with change, especially in their business environment. The course emphasises innovation as crucial in dealing with change and being capable to survive and thrive within a dynamic business environment.
EasyGroup, EasyJet’s parent company, has to decide whether to enter the cinema market or not. What would you advise them?
Does it make sense for EasyGroup to start running a cinema chain? Do EasyGroup’s resources apply to the cinema market? This is the type of real-world strategic decisions that managers have to deal with.
Examples of current newspaper headlines and relevant issues that could be discussed in the classroom:
Graduates of the Master's in Business Administration/Strategy track have excellent job prospects for positions in a wide variety of Dutch and multinational companies, for example as:
Strategy is one of 8 tracks you can opt for in our MSc Business Administration. If you are more interested in another field of international business, read the info on one or more of the other tracks.