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Design Driven Business Innovation

Design Driven Business Innovation

Innovation is a big challenge for many organisations, touching on different parts and dimensions of a business. Taking the Design Driven Business Innovation course, you will jump into business innovation by applying design thinking tools. In 8 creative sessions you will learn to evolve your idea from questions to concept. Get the mindset for innovation and learn how it can create value for you and your customers. We are proud that 95% of our participants would recommend this course to others. The next course will start on Wednesday 18 September 2019.

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Why join the Design Driven Business Innovation course?

  • What will you learn?

    In 8 sessions you will examine the upsides and implementation of a design-driven approach. You will be introduced to and apply a diverse set of methods and models in the main stages of design-driven business innovation. The course offers a mix of hands-on exercises in a collaborative setting, as well as dedication to an individual project. The joint assignments focus on real-life cases and practice, while the individual project is directly tied to your work.

    You will:

    • learn new approaches and methods for design thinking and business innovation;
    • apply this knowledge collaboratively, studying cases and doing exercises;
    • develop a personal project, relevant to your organisation;
    • translate an idea or business opportunity to a concept for (service) innovation, including a business model and road map you can pitch in your organisation;
    • develop a personal network of passionate professionals with similar interests.

    During the course you focus on different parts and dimensions of a business: services, products, customer value, delivery processes, revenue models, interfaces with customers, customer experiences, etc. You’re expected to spend at least half a day per week on follow-up research and design. This entails time for reading and desk research, and for practical work on your project. If you choose your personal project wisely, this may well be part of your everyday work.

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  • For whom?

    Design Driven Business Innovation is for professionals that are open to new approaches. If you are looking for a course that supports you as a front runner in your organisation, this is for you. You have the opportunity to exchange your views and experiences with a group of fellow professionals (maximum of 20 students per class). Former participants work as business analyst, innovation manager, software developer, project leader, UX designer, marketing or sales manager. On average they have more than 10 years of working experience.

  • Dates and fees
    Schedule 2019:

    Wednesday 18 September

    Wednesday 2, 16, 30 October

    Wednesday 13, 27 November

    Wednesday 11, 18 December

    Times: 14:00 - 18:00
    Fee: €3,650* (incl. course materials)

    *UvA alumni receive a 10% discount. Fees are VAT-free.

    Apply now

  • Practical information
    Location: Amsterdam Business School and Spring House
    Language: English
    Certification: Participants will receive a Certificate of Attendance from the University of Amsterdam.
  • Teaching staff

    This course is a collaboration between the Amsterdam Business School and STBY. The lecturers dr. Wietze van der Aa (UvA) and dr. Geke van Dijk (STBY) have taught similar courses for international Master students over the past 5 years with great success.

  • Reviews

    ‘An eye-opener on creativity and innovation.’

    ‘Great course for professionals who want to combine theory and practice. And who dare to get out of the office.’

    ‘Good balance between service design techniques, innovation models and networking.’

    ‘I learned how to use step-by-step design thinking for innovation.’

    ‘The practical applicability of the tools leads to many eye-openers and unexpected results.’

    ‘I thought I knew it all. Wrong!’

    ‘This course helped me to make the next step in my career — design thinking in strategy and consulting.’


Do you have questions about this or other open programmes? Please contact:

Susan Nuijten
Manager Executive Education
T: +31 (0)20 525 6134

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Design Driven Business Innovation
Type Contract teaching
Mode Part-time
Credits 0 ECTS, 8 half days
Language of instruction English
Starts in September