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In May 2020 the new, updated 7th edition of the seminal handbook McQuail’s Media and Mass Communication Theory will be published. It maintains and extends the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. On May 14th prof. dr. Mark Deuze will present his book McQuail’s Media and Mass Communication Theory, 7th Edition (Sage, 2020).

Detail Summary
Date 14 May 2020
Time 14:30 - 16:30
Location Roeterseilandcampus - building B/C/D (entrance B/C)
Room REC C10.20
Roeterseilandcampus - building B/C/D (entrance B/C)

Room REC C10.20

Nieuwe Achtergracht 166
1018 WV Amsterdam

New to this edition:

  • An focus on reconceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platformization, streaming services, and mass self-communication.
  • Further discussion of the ethics of media and mass communication research.
  • Inclusion of a diverse and global range of voices, histories and examples from across the field, fully integrating social scientific and humanities-based perspectives and approaches.
  • More detailed attention to the way media industries work and what it is like to produce media professionally.
  • New and revised material, including a new chapter “A Canon of Media Effects”, helping the reader to rethink and reframe the whole idea of media effects and influence.

The new edition of Denis McQuail’s (1935-2017) book opens up a debate on integrating, diversifying and globalizing the field of media studies and (mass) communication research.

For this 7th edition, Denis McQuail worked with Mark Deuze until his passing on the outline and structure of the book, after which Mark proceeded with carefully editing, updating and extending the text. Like McQuail, Deuze is a Professor at the University of Amsterdam. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books. Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2023), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003).