For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.

A 5-year-old steals and eats a grape at the grocery store. A teenager “rolls” past a stop sign without really stopping. An adult decides not to report cash earned from a gig on a tax return.

In The Behavioral Code, van Rooij and Fine explore questions relating to motivation, behavior and compliance. In this Arizona State University article, Adam Fine answers questions about his and van Rooij's new book. Read the full interview on the Arizona State University website.