For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.

The Behavioral Code by Adam Fine and Benjamin van Rooij launches in Changing Hands Bookstore, Phoenix Arizona.

Law is the most important system that we have to maintain our complex societies. Our laws are supposed to protect our property, safety, health, economy, and natural environment. But why do some laws radically change behavior whereas others are routinely broken?

Drawing upon decades of research, professors Benjamin van Rooij and Adam Fine reveal the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. Packed with compelling examples—from park rangers in Arizona who reduced theft by altering “No Stealing” signs to German walls that “pee back” at public urinators to how Richmond, California offered rewards to curb gun violence and why a $2.3 billion legal settlement failed to reduce corporate malfeasance at Pfizer—they argue that law is destined to fail if it continues to rely on our intuitions rather than behavioral science.

Van Rooij and Fine show how the law can keep us safe without building more prisons or launching yet another “tough on crime” campaign. They unveil a fundamentally new approach to law, a behavioral jurisprudence, that delivers the safety and justice our society so direly needs. Revelatory and counterintuitive, The Behavioral Code catalyzes conversations about how the law can improve human behavior and respond to some of the most pressing issues today, from police misconduct to environmental destruction.

About the Speakers


Benjamin van Rooij is a professor in law and society and the director of research at the School of Law at the University of Amsterdam and the Global Professor of Law at the University of California, Irvine. Findings from his work have been featured in the New York Times, The Hill, NPR, and Huffington Post. His research on law and behavior was awarded a highly competitive and prestigious 2-million-Euro grant by the European Research Council.

Adam Fine is an assistant professor of criminology and criminal justice and of law and behavioral sciences at Arizona State University. His award-winning research has been funded by the US Department of Justice and a Visionary Grant from the American Psychological Foundation. His applied work with community groups and justice systems on reducing crime and empowering people appears in the top psychology, public policy, and criminal justice journals.