Consumer Marketing (Business Administration)
In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as input for effective marketing strategies. This is one of the tracks you can opt for in our Master's in Business Administration.
Language of instruction
English
Mode
Full-time
Location
Why study Consumer Marketing at the UvA?
Start in September or February
When?
The UvA Business School is one of the few institutions in the Netherlands offering a February start for this Master’s.
Excellent career perspectives
How?
Our Economics and Business Career Centre offers you plenty of support in exploring your options, developing soft skills and connecting to companies.
Business seminars in the Theatre
What?
Prominent speakers from leading companies in a series of inspirational seminars such as Ahold Delhaize.
Top-ranked university
What?
The Amsterdam Business School belongs to the 1% of Business Schools in the world to hold the prestigious Triple Crown accreditation.
Is Consumer Marketing for you?
- You are interested in the consumer as the centre of the marketing process, emphasising human behaviour and consumer psychology.
- We all consume on a daily basis, so this track is closely linked to your own life and experiences as a consumer. That makes the theories and examples discussed more concrete and relatable.
- The track offers opportunities for cross-pollination and collaboration with students from the complementary Digital Marketing track, via shared course work and assignments.
Hi, I'm Anton! I'm a Master's student in Business Administration from Russia. Got questions about studying at the UvA? Get in touch!Chat with Anton
Get a taste of the atmosphere
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Take 90 seconds to view the highlights of this study programme
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What career tips does Emmanuel Lulin (Senior Vice President & Chief Ethics Officer L'Oréal) have for you?
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Guest lectures in our Business seminars
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Our student and education director answer 3 most popular student questions
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Jori about writing your Master's thesis
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Explore all Master's Business Administration tracks
Consumer Marketing is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.
Facts & Figures
- Degree programme
- MSc Business Administration
- Type
- Regular study programme
- Mode
- Full-time
- Credits
- 60 ECTS, 12 months
- Language of instruction
- English
- Starts in
- February, September
- CROHO code
- 60644
- Location
- Roeterseiland campus
More facts & figures about this study:
Check facts and figures Master's Business Administration