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Business Administration (MSc): Marketing in the digital age (track)

Pre-Master's programme for HBO Bachelor's students

How to apply

The programme

During the pre-Master's programme your studies will cover the following areas: Marketing Management, Strategy & Organisation and Leadership & Management. There will also be a strong focus on academics – you will learn how to apply various research methods and how you can interpret and integrate research findings. Read more about the different courses and their learning objectives.

In addition to theoretical knowledge, you will also learn how to approach your profession with an  academic and professional attitude: independent, confident and innovative. These three characteristics will become part of your DNA so you can put them into practice in your future business administration career. During the programme we will challenge you, inspire you and support you in achieving this goal.

Admission requirements

The students we’re looking for are the best of the best. This means admission to the pre-Master's programme is highly selective. Please check the admission requirements before submitting your application. All applications will be assessed individually by a selection committee. In total there are 100 places available for HBO students and these are meant for the best applicants. Please note that simply meeting the minimum requirements is not a guarantee that you will be admitted. Only fully completed applications, including all documents, will be processed.

1. HBO Bachelor’s programme 

If you have successfully completed a HBO Bachelor’s programme in Business Administration, Management, Economics or Commerce, then there is a good chance you are eligible for the 30 EC pre-Master's programme. Your Bachelor’s curriculum must include a minimum of 45 credits for post-propaedeutic Business-related courses at HBO level. As for instance: Strategic Management, Marketing, HRM, International Management, Entrepreneurship, Information Management, Hospitality Management. Business related research methods, statistics and mathematics are also considered relevant; internships or work-related experience is not relevant. 

2. Grade Point Average (GPA)

 All students applying are required to obtain a:

  • GPA of at least a 7.5

Your GPA should be based on your bachelor degree results year 2-4. Send your GPA calculation along with your application, you do not have to update your GPA calculation after 1 June. The best students will be selected at most 2 weeks after the application deadline of 1 June. 


3. Mathematics

It is necessary that you have the required level of mathematics knowledge. We therefore require:

  • Senior general secondary education (HAVO) level (grade 6 or higher) for Mathematics B (previously Mathematics B1 and B2), or
  • Pre-university diploma (VWO) with a passing grade for Mathematics A/B, or
  • A mathematics certificate, VWO level A or B (grade 6 or higher), from one of the following institutions:
  1. Boswell Bèta
  2. Korteweg-de Vries Instituut
  3. De Centrale Commissie Voortentamen

Please note that the mathematics certificate should be obtained before the 1st of June 2019 in order to be considered for the selection.