Apply theory to real-world business cases
In the courses of the Strategy track you will interact with professors who are at the forefront of research on strategy. Applying theory to real-world cases that involve the implementation of strategies and the design of effective and flexible organisations are at the base of the courses.
Prepare to get convinced. Take 90 seconds to find out why you should study MSc Business Administration at the University of Amsterdam. View the highlights of this study programme and elevate your career in 1 year.
Strategy is one of the tracks of the MSc Business Administration. During your Master's you will follow 5 general courses and 3 track-specific courses. You will finish with a thesis. If you have a fundamental drive to challenge the corporate environment, you can participate in our Honours programme Sustainability.
Ethics and the Future of Business
The purpose of this course is to explore the trends, core concepts, theories, and approaches of business ethics and corporate sustainability. The course is divided into a general part and a track-specific part.
Business Seminar and Professional Skills 1 & 2
To prepare you for your professional career, this course is a combination of a series of corporate guest lecturers in Royal Theatre Carré and an offering of professional skills training e.g. Presentation Skills, Programming with Python and more.
The Business Lab: choose your electives
In The Business Lab, you can choose from a wide selection of electives we call business labs. Each one is connected to a corporate partner. You will be challenged to solve real-world business issues, working in international teams and presenting your solution to the company.
Research Foundations & Thesis Proposal
This course is meant to support you in writing you research proposal for you Master's thesis. During the course, you will learn how to change a general topic into a specific research proposal.
Theories of Strategy
Get familiar with fundamental theories of strategy and dive into the nature of inter-firm competition. Where should companies compete, and how? And perhaps most importantly: how do firms achieve and sustain a competitive advantage?
Corporate Strategy and Organisational Design
Learn about the different ways in which diversified firms can be efficient and effective. This course covers how firms can achieve their goals through cooperation with stakeholders and discusses the ethical implications of corporate decisions.
The Adaptive Organisation
Learn about how firms deal with change, especially in their business environment. The course emphasises innovation as crucial in dealing with change and being capable to survive and thrive within a dynamic business environment.
The Master’s thesis is the final requirement for your graduation. It is your chance to dive deep into a topic that you are enthusiastic about. A professor in your field of choice (track) will supervise and support you in writing your thesis.
Upon graduation, you will be awarded the title Master of Science (MSc).
Honours programme Sustainability
Highly motivated students can participate in the MSc Business Administration Honours programme Sustainability. This challenging programme is a great chance to stand out for future employers.
EasyGroup, EasyJet’s parent company, has to decide whether to enter the cinema market or not. What would you advise them? Does it make sense for EasyGroup to start running a cinema chain? Do EasyGroup’s resources apply to the cinema market? This is the type of real-world strategic decisions that managers have to deal with.
The theories we learn are challenging and give a multidimensional perspective on organisations. What I like in particular are the real-life business cases, which we work on in collaboration with well-known multinationals.Roeland van Noort - track Strategy Read about Roeland's experiences with this Master's
Examples of current newspaper headlines and relevant issues that could be discussed in the classroom:
- Johnson & Johnson has purchased a surgical robotics unit. Will this diversification into medical equipment be successful, given that diversification often fails? Will Johnson & Johnson be more innovative as a result of this purchase?
- Brexit: What effect does uncertainty in the business environment have on strategy? What choices do firms have in dealing with uncertainty? And how can firms best navigate this type of change?
You will kick off your studies with 'UvA in Carré', a series of inspirational seminars featuring prominent speakers from leading companies such as ING, L’Oréal, Vodafone, Ahold Delhaize, VandeBron and Google. They will present their visions on current business issues and share their insights and experiences.
Add extra value to your studies
Internship and exchange
If you have completed your curriculum, you can do an internship or go on an exchange abroad. For international students it is an excellent opportunity to experience the Dutch labour market.
Dutch language course
Are you interested in learning Dutch? There are different options to give you the opportunity to maximise your Dutch experience and prepare for your future job in the Netherlands.
Many of our students are members of a study association. It is fun and useful for your future career at the same time. Faculty student associations are a great way to meet fellow students and future employers. They organise study trips (abroad), career events, weekly debates, parties and receptions with drinks. Sometimes you can also purchase your textbooks and course syllabi at reduced rates.
Overview Study Associations
- Faculty student association Sefa
- International Student Committee (ISC,part of Sefa)
- International Student Network Amsterdam (ISN, part of Sefa)
- Study Association Actuarial Sciences, Econometrics and Operational Research (VSAE)
- Financial Study Association Amsterdam (FSA)
- Marketing Association Amsterdam (MAA)
- International study association (AIESEC)
Amsterdam has a thriving student community with many activities organised outside of the university’s grounds. You will find student associations focusing on networking, specific interests and sports. It is only at sororities and fraternities that you can expect an initiation ritual (hazing).
At university, you are entitled to make your voice heard and assess the quality of your own education. Students can participate in the discussion on the university's education policy in various ways, such as by joining the Programme Committee, the Faculty Student Council or the first-year focus group. You can also stand for election and dedicate your efforts to the programme and your fellow students.