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Business Administration (MSc)

Specialisation tracks

Our Master's programme offers 9 specialisation tracks. Learn more about the content of each track in the track videos.

Digital Business

'We're not just reading 100 books and writing number 101. We're learning from what happens in the field.' Watch the video to know what else track coordinator Hans Borgman has to say.

Entrepreneurship and Innovation

'Companies look for people with qualifications in Entrepreneurship and Innovation. Because they know if they don't innovate, they will fail.' Learn more about the corporate guest lectures and real life business cases in this track video.

Entrepreneurship and Management in the Creative Industries (EMCI)

'There will be opportunities to engage in conversations with business leaders and innovators in diverse creative industries.' Watch the video to learn more about the only academic programme in Europe that focuses on the creative industries from a Master in Business Administration perspective.

International Business

'This track will make you understand the international business world on a deeper level and it's a great way to also get some cultural knowledge, because your Chinese, North American or African classmate might have a totally different opinion on a certain problem compared to you.' Students talk about their experiences with the programme in this track video.

Leadership and Management

'In this track we prepare you for solving people-related business issues.' Students share their experiences with the courses, the Business Lab and practical experiences in this track video.

Management of International Buisiness and Trade

'In the new track We're bringing expertise from both the Business School and the School of Economics.' Track coordinator Markus Paukku tells you all about this one year programme in de video.

Digital Marketing & Consumer Marketing

'We have an approach that is more strategic than purely tactical in nature.' Track coordinator Roger Pruppers will tell you more about the four pillars of this track.


'What value is there in studying strategy? How are we going to help you not only learn about strategy, but also learn how to formulate strategies that work and lead to success?' Learn more about the programme in this track video.