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Business Administration (MSc)
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The study programme

The Master Business Administration prepares you for an international career in business. Study in an international environment where we train you to analyse complex organisational issues and design effective solutions.

Elevate your career in 1 year

Take 90 seconds to check out our elevator pitch.

Your mission: solving complex business issues

How should businesses respond to the opportunities of new technology, digital marketing and globalisation? Why are some start-ups successful in developing new products and markets while others are not?

To solve such complex business issues, you need specialist knowledge and the ability to collaborate with other disciplines. We train you to study current research literature and subsequently apply that know-how to problems that companies face today.
This Master’s offers you the possibility to:

  • focus on the international aspects of business and management;
  • specialise in your field of interest: choose 1 out of 9 tracks;
  • customise your programme: choose 2 out of a wide selection of electives;
  • prepare for your career: solve real-world case studies presented by our corporate partners.

Strong international focus

Doing business internationally is reflected in all parts of our course design. Be prepared to team up with fellow students from all over the world, which offers you the opportunity to widen your perspective and have an extraordinary learning experience.

The programme

  • Choose from 9 tracks

    Amsterdam Business School is one of the few Dutch universities to offer a selection of no fewer than 9 tracks.

    Option: start mid-term, in February

    We offer you the option to start the programme in February, instead of September. The curriculum is similar, but you choose from 3 tracks: International Business, Digital Marketing and Consumer Marketing.

  • Business Seminar and Professional Skills

    To prepare you for your professional career, this course is a combination of a series of corporate guest lecturers in Royal Theatre Carré and an offering of professional skills training e.g. Presentation Skills, Programming with Python and more.

  • Ethics and the Future of Business

    The purpose of this course is to explore the trends, core concepts, theories, and approaches of business ethics and corporate sustainability. The course is divided into a general part and a track-specific part.

  • Thesis

    The Master’s thesis is the final requirement for your graduation. It is your chance to dive deep into a topic that you are enthusiastic about. A professor in your field of choice (track) will supervise and support you in writing your thesis.

    Upon graduation, you will be awarded the title Master of Science (MSc).

Inspiring kick-off in Royal Theatre Carré

You will kick off your studies with 'UvA in Carré', a series of inspirational seminars featuring prominent speakers from leading companies such as ING, L’Oréal, Vodafone, Ahold Delhaize, VandeBron and Google. They will present their visions on current business issues and share their insights and experiences.

Add extra value to your studies

  • Student associations

    Amsterdam has a thriving student community with many activities organised outside of the university’s grounds. You will find student associations focusing on networking, specific interests and sports. It is only at sororities and fraternities that you can expect an initiation ritual (hazing).

  • Student participation

    At university, you are entitled to make your voice heard and assess the quality of your own education. Students can participate in the discussion on the university's education policy in various ways, such as by joining the Programme Committee, the Faculty Student Council or the first-year focus group. You can also stand for election and dedicate your efforts to the programme and your fellow students.

Copyright: nvt
the Master’s in Business Administration is made-to-measure; you get to pick many courses, rather then solely following a fixed university curriculum. What really surprised me were the professors, they are really involved in helping you get your career started. Dennis Oostindie, track Marketing Read about Dennis' experiences with this Master's
Hybrid Learning Theatre

Online meets offline in our Hybrid Learning Theatre. The future-proof setting is the stage for dynamic interaction and inspirational education. Students watching the lecture online are projected on a large Zoom wall of 5x3 metres. Together with students who are physically present in the theatre and the lecturer there can be energetic interaction in the class room. In class the material is studied actively, for example by having debates, discussions and case assignments.

Interactive Online Learning at UvA Economics and Business

During your Master’s, you will experience an inspiring combination of both offline and online education. Learning through case studies, interactive online debates with your fellow students, and lecturers sharing videos on their YouTube-channels are just a few examples. We work with a blended learning teaching method. By applying this method, you will be able to combine different types of learning into 1 approach. You can enjoy mastering knowledge at your own pace.

Types of education
In this programme, you will find that in your education there’s a balance between innovative teaching methods (e.g. online challenges, game-based learning), and traditional forms such as writing an academic paper or a (web)-lecture supported by PowerPoint slides. You can expect peer-feedback assignments, or video recordings with explanation.

Our Centre for Educational Innovation and our Teaching and Learning Centre are continuously working on improving our teaching methods. We take the interactions between students, teachers, and learning resources into account. In doing so, we hope to offer you the right combination of challenging, effective, and efficient education.

'ABS was an easy choice'

Alumna Paloma Bunck: 'The Amsterdam Business School has a good reputation, which made it easy for me to choose. The programme has definitely met my expectations. Besides learning a lot at UvA, it's a huge advantage to study in the heart of the city.'