D. (Dasha) Antsipava MSc
Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Persuasive Communication
Bezoekadres
- Nieuwe Achtergracht 166
Postadres
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Postbus 15791
1001 NG Amsterdam
Contactgegevens
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Publicaties
2024
- Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2024). What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives. Journal of Business Research, 171, Article 114381. Advance online publication. https://doi.org/10.1016/j.jbusres.2023.114381
2022
- Antsipava, D., Araujo, T. B., & van Noort, G. (2022). Humour vs. the Consumer: The Risks and Benefits of Using Humour as a Webcare Strategy in Response to Customer Complaints on Facebook. Abstract from Etmaal van de Communicatiewetenschap.
- Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2022). What Drives Blockchain Technology Adoption in the Online Advertising Ecosystem? An Interview Study into Stakeholders’ Perspectives. Abstract from ECREA 2022 9th European Communication Conference, Aarhus, Denmark.
Prijs / subsidie
- Antsipava, D., van Noort, G. & van Reijmersdal, E. (2022). Blockchain in the Advertising Landscape (BAL): Consumer Empowerment and Trust. http://www.europeanadvertisingacademy.org/past-eaa-grant-winners/
Spreker
- Antsipava, D. (speaker) (20-9-2022). How blockchain-based authenticity cues give people control over fake ads, SIDN Fonds.
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