Sophie C. Boerman (PhD, University of Amsterdam, 2014) is a tenured assistant professor of Persuasive Communication at the Amsterdam School of Communication Research (ASCoR) at the University van Amsterdam.
Her research mainly focuses on covert and personalized advertising, persuasion knowledge, and how we can use communication to empower people to make more informed decisions in response to persuasive messages and regarding their privacy online.
Her work received awards from ICA, EAA, ASCoR, and SWOCC, and has been published in leading journals such as Communication Research, Journal of Communication, Computers in Human Behavior, Journal of Advertising, and Journal of Interactive Marketing.
Sophie is a member of the board of the European Advertising Academy (EAA) and of the Persuasive Communication division of the Netherlands – Flanders Communication Association (NeFCa).
She is also an associate editor for Journal of Interactive Advertising and serves in the editorial review board of Journal of Communication, Journal of Advertising, and International Journal of Advertising.