Sophie C. Boerman (PhD, University of Amsterdam, 2014) is assistant professor of Persuasive Communication at the Amsterdam School of Communication Research (ASCoR) at the University van Amsterdam.
Her research mainly focuses on the effects of covert and personalized advertising, and how informing consumers about advertising (tactics) may empower people to make more informed decisions and influences the use of persuasion knowledge and persuasive outcomes.
Her work received awards from ICA, EAA, ASCoR, and SWOCC, and has been published in leading journals such as Communication Research, Journal of Communication, Computers in Human Behavior, Journal of Advertising, and Journal of Interactive Marketing.
Sophie is a member of the board of the European Advertising Academy (EAA) and of the Persuasive Communication division of the Netherlands – Flanders Communication Associations (NeFCa). She is also an associate editor for Journal of Interactive Advertising and serves in the editorial review board of Journal of Communication, Journal of Advertising, and International Journal of Advertising.