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K. (Komala) Dubois

Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Persuasive Communication

Bezoekadres
  • Nieuwe Achtergracht 166
Postadres
  • Postbus 15791
    1001 NG Amsterdam
Contactgegevens
  • Publicaties

    2022

    2021

    2019

    • De Blasio, G. G., Mazerant, K., & Scharlott, B. (2019). Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video. In F. Frandsen, W. Johansen, R. Tench, & S. Romenti (Eds.), Big Ideas in Public Relations Research and Practice (pp. 39-56). (Advances in Public Relations and Communication Management; Vol. 4). Bingley: Emerald Publishing. https://doi.org/10.1108/S2398-391420190000004004 [details]

    2018

    • Mazerant, K., & Willemsen, L. (2018). Now and wow! How temporal characteristics affect the word of mouth of topical advertising. In Advances in Advertising Research IX (pp. 273-286). Springer.
    • Willemsen, L. M., Mazerant, K., Kamphuis, A-L., & van der Veen, G. (2018). Let’s get real (time)! The potential of real-time marketing to catalyze the sharing of brand messages. International Journal of Advertising, 35, 828-848.

    2021

    • Flikweert, A., Dubois, K., Stolk, K., & Willemsen, L. (2021). Succes met storytelling op sociale media. (SWOCC; Vol. 83). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.

    2018

    • Waardenburg, T., & Mazerant, K. (2018). Inhaken met sociale media. Haystack.

    2021

    • Mazerant, K., Willemsen, L., Neijens, P. C., & van Noort, G. (2021). Topical advertising in enduring events: The role of timing and creativity in engagement with social media brand messages during COVID-19. Paper presented at ICORIA 2021, .
    • Schouten, A. P., Mazerant, K., Portegies, T., Withuis, I., & Willemsen, L. (2021). Robot-mediated human interaction: Classroom collaboration using a telepresence robot. Paper presented at ICA 2021 - 71st Annual ICA Conference, .

    2020

    • Mazerant, K., Willemsen, L. M., & van Noort, G. (2020). Crafting social media content: Examining the effects of creativity biases on consumer responses. Paper presented at Etmaal van de Communicatiewetenschap 2020, .
    • Schouten, A. P., Mazerant, K., Withuis, I., & Portegies, T. (2020). Robot-mediated human interaction: Classroom collaboration using a telepresence robot. Paper presented at Etmaal van de Communicatiewetenschap 2020, .

    2019

    • Mazerant, K., Neijens, P. C., Willemsen, L., & van Noort, G. (2019). Instant success? The differential impact of the creative crafting of real-time marketing messages on Instagram. Paper presented at ICORIA 2019, .
    • Mazerant, K., Neijens, P. C., Willemsen, L., & van Noort, G. (2019). Instant success? The differential impact of topical advertising on engagement with brand messages on Instagram. Paper presented at International Communication Association (ICA), Washington, United States.
    • Mazerant, K., Neijens, P. C., Willemsen, L., & van Noort, G. (2019). Thinking topical on Instagram? Think twice! An effect study of topical advertising on engagement with brand messages on Instagram. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen, .
    • Willemsen, L., Mazerant, K., Kamphuis, A-L., & van der Veen, G. (2019). Aligning with timing: Explaining the effects of real-time marketing on brand message sharing on Twitter. Paper presented at International Communication Association (ICA), Washington, United States.

    2018

    • Mazerant, K., & Willemsen, L. (2018). The time is right: Increasing the success of topical advertising by using temporal characteristics. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • Willemsen, L., Mazerant, K., Kamphuis, A-L., & van der Veen, G. (2018). Reaching the tipping point of topical advertising. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • de Blasio, G., Mazerant, K., & Scharlott, B. (2018). Emotion-producing practices amplify the impact of branded video. Paper presented at EUPRERA 2018, Aarhus, Denmark.

    2017

    • Mazerant, K., Willemsen, L., Kamphuis, A-L., & van der Veen, G. (2017). Real time is real money? The effectiveness of RTM as a strategy to increase the sharing of brand tweets. Paper presented at ICORIA, Ghent, Belgium.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Nevenwerkzaamheden
    • Hogeschool Rotterdam
      Hoofddocent opleiding Communicatie