Marijn Meijers is assistant professor in persuasive communication. She holds a Master’s degree in social psychology (Tilburg University) and received her Ph.D. in communication science (University of Amsterdam). Her research and teaching focuses on pro-environmental behavior and how to stimulate pro-environmental behavior by means of communication. Her work has been supported by several grants like an NWO Veni grant from the Dutch Science Foundation, an Aspasia van Reijmersdal grant, and an RPA digital methods grant.

Her current research harnesses novel affordances of Virtual Reality to enhance environmental communication. For example, using VR to stimulate pro-environmental behavior by providing direct feedback on how one’s actions affect the environment, or how VR can provide a realistic climate change experience such to heighten people’s personal environmental concern. Furthermore, her current research focuses on response efficacy beliefs (i.e., the belief that actions can provide a solution to a problem) and the role of this beliefs in stimulating and maintaining pro-environmental behavior.

Her dissertation research involved research on factors that hamper maintaining pro-environmental behavior, mostly focusing on negative spill-over (e.g., how one environmental action may negatively affect the engagement in another environmental action).