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Communication Science: Entertainment Communication


With the growth of new media and digital technology, users now engage with entertainment media wherever and whenever. Many organisations in society have a genuine need for knowledge about entertainment media and technology and feel increasingly compelled to tailor their products and want up-to-date scientific knowledge about media preferences. The Entertainment Communication track, with its roots in media psychology, trains you to meet this growing need for knowledge and advice.

Online open day

Do you want to know more about Entertainment Communication? You can visit our online open day page any time to delve into this study programme. Watch videos, talk to students and deepen your knowledge. Or sign up for an online event or open day.

Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

Study programme

 The Entertainment Communication track focuses on the experience and impact of entertainment media and technology among a range of different groups and individuals, within different social contexts. In addition, we pay attention to media content and design and specifically link these to audience’s needs and preferences. You'll study what makes particular entertainment media and technology (e.g., computer games, advertising, social media) effective in reaching the desired outcome. 

What is it like studying the Entertainment Communication Master's track?

Assistent Professor Jeroen Lemmens & student Hana Hegyiová

Why study Communication Science at the UvA? 

Many Lecturers are researchers at the ASCoR

Renowned teachers

Choose from

4 different specialisations 

Study in a fascinating and media-saturated environment


Academic staff

Annemarie van Oosten
Sindy Sumter
Ine Beyens


After graduation, you will be a media entertainment professional who is able to provide integral solutions to communication problems, within positions in advertising agencies, broadcasting companies, the creative industry, social institutions, and academia. Our alumni are international experts working in organisations as diverse as KLM, MTV, Viacom, Diversion and Heineken, or have started their own companies focusing on media development and user testing.  

Is the Master's track: Entertainment Communication for you? 

Do you: 

  • want to bring a timely and critical contribution to the societal debates about the risks and opportunities of entertainment media in the digital society? 
  • want to know how to strategically use media and how to reach a specific target audience?
  • have a Bachelor’s degree equivalent to a Dutch university bachelor degree in the field of communication science or a related discipline, with sufficient background in quantitative methods and statistics?
  • have sufficient English language skills and want to study in an international environment?

Then Entertainment Communication is the right Master's track for you!

'We have used case studies to get to the roots of different communication problems and this process has enabled me to debunk some common misconceptions.'

Joost Kamer

Facts & Figures
Degree programme MSc Communication Science
Type Regular study programme
Mode Full-time
Credits 60 ECTS, 12 months
Language of instruction English
Starts in February, September
CROHO code 66615
Location Roeterseiland campus