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Business Administration: Managing Strategy and Marketing

Companies have to deal with many different stakeholders: clients, suppliers, competitors, governmental bodies and so on. How do they stay ahead of the competition? What is the best way to set up your product, price and distribution policy? In this minor you will gain insight into these kinds of strategy and marketing issues experienced by orga Business Administration: Managing Strategy and Marketing.

What will you learn in this minor?

This minor enables you to solve business issues independently. You will be encouraged to adopt a critical approach towards the many theoretical perspectives within the professional field and then apply the knowledge that you have gained to practical situations.

This minor does not provide admission to the Master’s programme in Business Administration.


The minor contains of 30 EC and can be completed in one semester. It includes the two compulsory courses of 6 EC each and three resticted-choice electives. You can find the programme and detailed course descriptions of the current academic year in the Course Catalogue.

Entry requirements

  • This minor is open for students who have successfully completed their first-year programme (60 EC) of a university Bachelor's programme.
  • Students from a University of Applied Sciences (HBO) who finished their first-year programme (60 EC) can also be admitted.
  • No prior knowledge in Economics or Mathematics is required.

Application and Admission

You need to apply for the minor before you can register for minor courses. For the application form, please visit the current Course Catalogue.

To ensure timely registration, please take into account the following dates:
> For UvA- students: apply before 1 June 2019
> For non-UvA students: apply before mid-May

More info and contact

For more general information about taking a minor, visit the student website about minors at UvA Economics and Business. Or you can contact the Education Desk.

Business Administration: Managing Strategy and Marketing
Vorm Voltijd
Studielast 30 EC, 5 maanden
Voertaal Engels
Start September