Research in the programme group Corporate Communication focuses on the development, execution and especially the effects of communication strategies towards internal and external stakeholders of organizations. These organizations include companies in the private sector, but also civil society and public organizations.
Communication strategies are directed towards mass media (public relations), government institutions (public affairs), investors, and employees. Depending on the stakeholder of communication, one can talk about external or internal communication, though this distinction has increasingly blurred.
By its focus on the whole process of communication management, research in Corporate Communication fits nicely in the broader ASCoR research programme, that focuses on production, content and effects of communication, with a special interest in the (broadly defined) consequences of communication.