For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.
Kranzbühler, A-M., Zerres, A., Kleijnen, M. H. P., & Verlegh, P. W. J. (2020). Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters. Journal of the Academy of Marketing Science, 48(3), 478-498. Advance online publication. https://doi.org/10.1007/s11747-019-00707-0[details]
Kranzbühler, A., Kleijnen, M., Morgan, R., & Teerling, M. (2018). The multilevel nature of customer experience research: An integrative review and research agenda. International Journal of Management Reviews, 20, 433-456. Advance online publication. https://doi.org/10.1111/ijmr.12140
Kranzbühler, A. (2017). Outsourcing the pain, keeping the pleasure: Effects of outsourced moments in the customer journey. Paper presented at Doctoral Colloquium of the European Marketing Academy (EMAC), Groningen, Netherlands.
Kranzbühler, A. (2017). Outsourcing the pain, keeping the pleasure: Effects of outsourced moments in the customer journey. Paper presented at QUIS15, Porto, Portugal.
Verlegh, P. W. J., Kranzbühler, A., & Kleijnen, M. (2017). Outsourcing the pain, keeping the pleasure: Effects of outsourced moments in the customer journey. Paper presented at JAMS Thought Leaders in Consumer-Based Strategy Conference, Amsterdam, Netherlands.
Prize / grant
Kranzbühler, A. (2014). MSI Research Grant "Social interactions and social media marketing".
The UvA uses cookies to ensure the basic functionality of the site and for statistical and optimisation purposes. Cookies are also placed to display third-party content and for marketing purposes. Click 'Accept all cookies' to consent to the placement of all cookies, or choose 'Decline' to only accept functional and analytical cookies. Also read the UvA Privacy statement.