Ms A. (Anne) Kranzbuhler


  • Faculty of Social and Behavioural Sciences
    CW : Persuasive Communication
  • Visiting address
    Nieuwe Achtergracht 166  
  • Postal address:
    Postbus  15791
    1001 NG  Amsterdam
  • a.kranzbuhler@uva.nl

2017

  • Kranzbühler, A., Kleijnen, M., Morgan, R., & Teerling, M. (2017). The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda. International Journal of Management Reviews. DOI: 10.1111/ijmr.12140 

2017

  • Kranzbühler, A. (2017). Outsourcing the pain, keeping the pleasure: Effects of outsourced moments in the customer journey. Paper presented at Doctoral Colloquium of the European Marketing Academy (EMAC), Groningen, Netherlands.
  • Kranzbühler, A. (2017). Outsourcing the pain, keeping the pleasure: Effects of outsourced moments in the customer journey. Paper presented at QUIS15, Porto, Portugal.
  • Verlegh, P. W. J., Kranzbühler, A., & Kleijnen, M. (2017). Outsourcing the pain, keeping the pleasure: Effects of outsourced moments in the customer journey. Paper presented at JAMS Thought Leaders in Consumer-Based Strategy Conference, Amsterdam, Netherlands.

Award

  • Kranzbühler, Anne & Kleijnen, Mirella (2014): MSI Research Grant "Social interactions and social media marketing".

2015

  • Kranzbühler, A., Kleijnen, M., Verlegh, P., & Teerling, M. (2015). The Differential Effects of Peer and Expert Ratings on Choice. Marketing Science Institute.
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  • No ancillary activities

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