Photographer: Dirk Gillissen

prof. dr. P.C. (Peter) Neijens


  • Faculty of Social and Behavioural Sciences
    CW : Persuasive Communication
  • Visiting address
    REC BC
    Nieuwe Achtergracht 166  
  • Postal address:
    Postbus  15791
    1001 NG  Amsterdam
  • P.C.Neijens@uva.nl

2017

  • Araujo, T., Neijens, P., & Vliegenthart, R. (2017). Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands. International Journal of Advertising, 36(3), 496-513. DOI: 10.1080/02650487.2016.1173765  [details] 
  • Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017). How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use. Communication Methods and Measures, 11(3), 173-190. DOI: http://dx.doi.org/10.1080/19312458.2017.1317337 
  • Neijens, P. C. (in press). Working on the fundamentals of journalism and mass communication research: Advancing methods in Journalism & Mass Communication Quarterly, 2007-2016. Journalism & Mass Communication Quarterly.

2016

  • Neijens, P. C., & Voorveld, H. A. M. (2016). Digital replica editions versus printed newspapers: Different reading styles? Different recall? New Media & Society. DOI: 10.1177/1461444816670326 
  • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude. Computers in Human Behavior, 61, 454-462. DOI: 10.1016/j.chb.2016.03.042  [details] 
  • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal of Advertising Research, 56(4), 385-400. DOI: 10.2501/JAR-2016-044  [details] 
  • de Vreese, C. H., & Neijens, P. (2016). Measuring media exposure in a changing communications environment. Communication Methods and Measures, 10(2-3), 69-80. DOI: 10.1080/19312458.2016.1150441  [details] 
  • de Graaf, A., van den Putte, B., Zebregs, S., Lammers, J., & Neijens, P. (2016). Smoking education for low-educated adolescents: Comparing print and audiovisual messages. Health Promotion Practice, 17(6), 853-861. DOI: 10.1177/1524839916660525  [details] 

2015

  • Araujo, T., Neijens, P., & Vliegenthart, R. (2015). What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284-295. DOI: 10.2501/JAR-2015-009  [details] 
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). How audience and disclosure characteristics influence memory of sponsorship disclosures. International Journal of Advertising, 34(4), 576-592. DOI: 10.1080/02650487.2015.1009347  [details] 
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Using eye tracking to understand the effects of brand placement disclosure types in television programs. Journal of Advertising, 44(3), 196-207. DOI: 10.1080/00913367.2014.967423  [details] 
  • Neijens, P., & Slot, J. (2015). Media, issue information and the vote choice in a referendum campaign. In O. Jandura, T. Petersen, C. Mothes, & A. M. Schielicke (Eds.), Publizistik und gesellschaftliche Verantwortung: Festschrift für Wolfgang Donsbach. (pp. 199-211). Wiesbaden: Springer. DOI: 10.1007/978-3-658-04704-7_13  [details] 
  • Neijens, P., & Voorveld, H. (2015). Cross-platform advertising: current practices and issues for the future. Journal of Advertising Research, 55(4), 362-367. DOI: 10.2501/JAR-2015-016  [details] 
  • Waheed, M., Schuck, A., Neijens, P., & de Vreese, C. (2015). The effects of news frames and political speech sources on political attitudes: the moderating role of values. Communications : The European Journal of Communication Research, 40(2), 147-169. DOI: 10.1515/commun-2015-0001  [details] 
  • Zebregs, S., van den Putte, B., Neijens, P., & de Graaf, A. (2015). The differential impact of statistical and narrative evidence on beliefs, attitude, and intention: a meta-analysis. Health Communication, 30(3), 282-289. DOI: 10.1080/10410236.2013.842528  [details] 
  • Zebregs, S., van den Putte, B., de Graaf, A., Lammers, J., & Neijens, P. (2015). The effects of narrative versus non-narrative information in school health education about alcohol drinking for low educated adolescents. BMC Public Health, 15, [1085]. DOI: 10.1186/s12889-015-2425-7  [details] 

2014

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. DOI: 10.1002/mar.20688  [details] 
  • Keer, M., Conner, M., van den Putte, B., & Neijens, P. (2014). The temporal stability and predictive validity of affect-based and cognition-based intentions. British Journal of Social Psychology, 53(2), 315-327. DOI: 10.1111/bjso.12034  [details] 

2013

  • Keer, M., van den Putte, B., de Wit, J., & Neijens, P. (2013). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages. Journal of Health Communication, 18(9), 1148-1161. DOI: 10.1080/10810730.2013.768730  [details] 
  • Keer, M., van den Putte, B., Neijens, P., & de Wit, J. (2013). The influence of affective and cognitive arguments on message judgment and attitude change: the moderating effects of meta-bases and structural bases. Psychology & Health, 28(8), 895-908. DOI: 10.1080/08870446.2013.764428  [details] 
  • Smit, E. G., Neijens, P. C., & Heath, R. (2013). The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32(1), 65-84. DOI: 10.2501/IJA-32-1-065-084  [details] 
  • Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013). Developing an instrument to measure consumers' multimedia usage in the purchase process. JMM, 15(1), 43-65. DOI: 10.1080/14241277.2012.756815  [details] 
  • Voorveld, H., Smit, E., & Neijens, P. (2013). Cross-media advertising: brand promotion in an age of media convergence. In S. Diehl, & M. Karmasin (Eds.), Media and convergence management (pp. 117-133). Heidelberg: Springer. DOI: 10.1007/978-3-642-36163-0_9  [details] 
  • Waheed, M., Schuck, A. R. T., Neijens, P. C., & de Vreese, C. H. (2013). Values in the news: Comparing the news coverage of political speeches in developed and developing countries. Journalism Studies, 14(4), 618-634. DOI: 10.1080/1461670X.2012.701910  [details] 
  • Waheed, M., Schuck, A., Neijens, P., & de Vreese, C. (2013). Values in UN speeches: understanding the speechwriters’ perspectives. The International Communication Gazette, 75(7), 597-618. DOI: 10.1177/1748048513482542  [details] 
  • Willemsen, L., Neijens, P. C., & Bronner, F. A. (2013). Webcare as customer relationship and reputation management? Motives for negative electronic word of mouth and their effect on webcare receptiveness. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 55-69). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-02365-2_5  [details] 

2012

  • Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. DOI: 10.1108/10662241211271581  [details] 
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. DOI: 10.1111/j.1460-2466.2012.01677.x  [details] 
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46-59. [details] 
  • Keer, M., van den Putte, B., & Neijens, P. (2012). The interplay between affect and theory of planned behavior variables. American Journal of Health Behavior, 36(1), 107-115. DOI: 10.5993/AJHB.36.1.11  [details] 
  • Moorman, M., & Neijens, P. (2012). Political advertising. In S. Rodgers, & E. Thorson (Eds.), Advertising theory. (pp. 297-309). (Routledge communication series). New York [etc.]: Routledge. [details] 
  • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2012). Program-involvement effects on commercial attention and recall of successive and embedded advertising. Journal of Advertising, 41(2), 25-37. DOI: 10.2753/JOA0091-3367410202  [details] 
  • Neijens, P. C., & de Pelsmacker, P. (2012). Introduction. Journal of Marketing Communications, 18(3), 169-171. DOI: 10.1080/13527266.2012.701398  [details] 
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18(3), 203-216. DOI: 10.1080/13527266.2011.567457  [details] 
  • Willemsen, L. M., Neijens, P. C., & Bronner, F. (2012). The ironic effect of source identification on the perceived credibility of online product reviewers. Journal of computer-mediated communication, 18(1), 16-31. DOI: 10.1111/j.1083-6101.2012.01598.x  [details] 
  • de Bruijn, G-J., Keer, M., van den Putte, B., & Neijens, P. (2012). Need for affect, need for cognition, and the intention-fruit consumption relationship: an action-control perspective. Health Education Journal, 71(5), 617-628. DOI: 10.1177/0017896911409735  [details] 
  • Russell, C. A., Russell, D. W., & Neijens, P. C. (2012). Evidence of country-based prejudices in the marketplace. In D. W. Russell, & C. A. Russell (Eds.), The psychology of prejudice: interdisciplinary perspectives on contemporary issues. (pp. 113-127). (Psychology research progress). New York: Nova Science Publishers. [details] 
  • de Pelsmacker, P., & Neijens, P. C. (2012). New advertising formats: how persuasion knowledge affects consumer responses. Journal of Marketing Communications, 18(1), 1-4. DOI: 10.1080/13527266.2011.620762  [details] 

2011

  • Smit, E. G., & Neijens, P. C. (2011). The march to reliable metrics: a half-century of coming closer to the truth. Journal of Advertising Research, 51(supplement), 124-135. DOI: 10.2501/JAR-51-1-124-135  [details] 
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: understanding cross-media effects. Journal of Marketing Communications, 17(2), 69-85. DOI: 10.1080/13527260903160460  [details] 
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). The relation between actual and perceived interactivity: what makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-92. DOI: 10.2753/JOA0091-3367400206  [details] 
  • Voorveld, H., Neijens, P., & Smit, E. (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap, 39(1), 4-20. [details] 
  • Waheed, M., Schuck, A., de Vreese, C., & Neijens, P. (2011). More different than similar: values in political speeches of leaders from developed and developing countries. Intercultural Communication, 26, 7. [details] 
  • Willemsen, L. M., Neijens, P. C., Bronner, F., & de Ridder, J. A. (2011). ‘Highly recommended!’ The content characteristics and perceived usefulness of online consumer reviews. Journal of computer-mediated communication, 17(1), 19-38. DOI: 10.1111/j.1083-6101.2011.01551.x  [details] 
  • Russell, C. A., Russell, D. W., & Neijens, P. C. (2011). Consumption expressions of ideological resistance. European Journal of Marketing, 45(11/12), 1715-1724. DOI: 10.1108/03090561111167351  [details] 

2010

  • Keer, M., van den Putte, B., & Neijens, P. (2010). The role of affect and cognition in health decision making. British Journal of Social Psychology, 49(1), 143-153. DOI: 10.1348/014466609X425337  [details] 
  • Moorman, M., Neijens, P. C., & Smit, E. G. (2010). Advertising media selection and planning. In M. A. Belch, & G. E. Belch (Eds.), Wiley international encyclopedia of marketing - Vol. 4: Advertising and integrated communication (pp. 22-29). Chichester: John Wiley & Sons. DOI: 10.1002/9781444316568.wiem04010  [details] 
  • Voorveld, H., Neijens, P., & Smit, E. (2010). The interactive authority of brand web sites: a new tool provides new insights. Journal of Advertising Research, 50(3), 292-304. DOI: 10.2501/S0021849910091452  [details] 
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2010). Customer magazines: Effects of commerciality on readers’ reactions. Journal of Current Issues and Research in Advertising, 32(1), 59-67. [details] 
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2010). How media factors affect audience responses to brand placement. International Journal of Advertising, 29(2), 279-301. DOI: 10.2501/S0265048710201154  [details] 

2009

  • Neijens, P., & de Vreese, C. (2009). Helping citizens decide in referendums: The moderating effect of political sophistication on the use of the Information and Choice Questionnaire as a decision aid. Public Opinion Quarterly, 73(3), 521-536. DOI: 10.1093/poq/nfp040  [details] 
  • Neijens, P., Smit, E., & Moorman, M. (2009). Taking up an event: Brand image transfer during the FIFA World Cup. International Journal of Market Research, 51(5), 579-591. DOI: 10.2501/S1470785309200839  [details] 
  • Smit, E., van Reijmersdal, E., & Neijens, P. (2009). Today's practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), 761-782. DOI: 10.2501/S0265048709200898  [details] 
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 535-565. DOI: 10.1108/10662240920998887  [details] 
  • van Reijmersdal, E., Neijens, P., & Smit, E. G. (2009). A new branch of advertising: reviewing factors that influence reactions to product placement. Journal of Advertising Research, 49(4), 429-449. DOI: 10.2501/S0021849909091065  [details] 
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Brand placement: Het effect van programmacontext op merkherkenning, merkattitude en gedrag. Tijdschrift voor Communicatiewetenschap, 37(4), 290-302. [details] 

2008

  • Neijens, P. (2008). The deliberating public and deliberative polls. In W. Donsbach, & M. W. Traugott (Eds.), The SAGE handbook of public opinion research (pp. 25-33). Los Angeles, CA: Sage. [details] 
  • Smit, E., Moorman, M., & Neijens, P. (2008). Media planning. In W. Donsbach (Ed.), The international encyclopedia of communication: Vol. VII (pp. 2964-2968). Malden, MA: Blackwell. [details] 
  • van Reijmersdal, E., Neijens, P., & Smit, E. (2008). Drie onderzoeken naar publieksreacties op brand placement. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2008, 41-60. [details] 

2016

  • de Vreese, C. H., & Neijens, P. (2016). Measuring Media Exposure in a Changing Communications Environment. Communication Methods and Measures, 10(2/3), 69-180. [details] 

2014

  • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., Segijn, C. M., & Bronner, A. E. (2014). Are online buyers driven by offline search? The role of online & offline media in the purchase process of different types of products. In J. Huh (Ed.), The Proceedings of the 2014 Conference of the American Academy of Advertising (pp. 68)

2013

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 273-284). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-02365-2_21  [details] 
  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2013). "This program contains advertising": How the timing of sponsorship disclosure influences critical processing of sponsored content. Conference papers: International Communication Association: annual meeting, 2013. [details] 

2012

  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2012). Beware: this is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses. Conference papers: International Communication Association: annual meeting, 2012. [details] 
  • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2012). Media guiding consumers across different stages of the purchase process (Abstract). In L. Robinson (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science.. (pp. 90)
  • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2012). Media guiding consumers across different stages of the purchase process (Extended abstract). In M. Morrison (Ed.), The Proceedings of the 2012 Conference of the American Academy of Advertising.. (pp. 30-31)

2011

  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2011, 63-79. [details] 
  • Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2011). Perceived expertise vs. perceived trustworthiness: the suppressed effect of source type on review attitude. In S. Okazaki (Ed.), Advances in Advertising Research. - Vol. 2: Breaking new ground in theory and practice (pp. 423-436). Wiesbaden: Gabler Verlag. DOI: 10.1007/978-3-8349-6854-8_27  [details] 

2010

  • Faasse, J., Moorman, M., & Neijens, P. (2010). Mediaonderzoek. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 43-62). Groningen: Noordhoff. [details] 
  • Faasse, J., Moorman, M., Neijens, P., & Smit, E. (2010). Kernbegrippen in mediaplanning. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 29-41). Groningen: Noordhoff. [details] 
  • Neijens, P., & de Vreese, C. (2010). Hulp voor kiezers in referendums: is de Informatie en Keuze Enquête een steun voor niet-geïnformeerde of juist voor geïnformeerde kiezers? Res Publica, 52(1), 130-132. [details] 
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. Advances in Advertising Research, 1, 217-233. DOI: 10.1007/978-3-8349-6006-1_15  [details] 
  • Voorveld, H., Neijens, P., & Smit, E. (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. Conference papers: International Communication Association: annual meeting, 2010. [details] 
  • Voorveld, H., Neijens, P., & Smit, E. (2010). The role of media sequence and involvement in cross-media campaigns. Conference papers: International Communication Association: annual meeting, 2010. [details] 
  • Waheed, M., Schuck, A., de Vreese, C., & Neijens, P. (2010). More different than similar: values in political speeches of leaders from developed and developing countries. Conference papers: International Communication Association: annual meeting, 2010. [details] 
  • Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2010). Not all created equal? The content characteristics and usefulness of online consumer reviews. (SWOCC working paper series; No. 2). Amsterdam: SWOCC. [details] 

2009

  • Smit, E., Meppelink, C., & Neijens, P. (2009). To bind, to sell, to tell your story well. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 79-86). Antwerpen: Garant. [details] 
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Antwerpen: Garant. [details] 
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Antwerpen: Garant. [details] 

2008

  • Moorman, M., Neijens, P. C., & Smit, E. G. (2008). Match-involvement during the 2006 FIFA world cup: its determinants and its effects on advertising processing. In K. Podkar, & Z. Jancic (Eds.), CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings. (pp. 299-300). Lubljana: University of Ljubljana, Faculty of Social Sciences.
  • Neijens, P. C., Smit, E. G., & Moorman, M. (2008). Taking up an event: Branding during the world championship soccer 2006. In K. Podnar, & Z. Jancic (Eds.), CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings. (pp. 301-306). Lubljana: University of Ljubljana, Faculty of Social Sciences.

2015

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Dit programma bevat product placement: Effecten van sponsorvermeldingen in televisieprogramma's. In A. E. Bronner, P. Dekker, E. de Leeuw, L. J. Paas, K. de Ruyter, A. Smidts, & J. E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek: Jaarboek 2015 MarktOnderzoekAssociatie (pp. 79-92). (Jaarboek MarktOnderzoekAssociatie; No. 40). Haarlem: Spaar en Hout. [details] 

2013

  • de Graaf, A., van den Putte, B., Zebregs, S., & Neijens, P. (2013). Effectief communiceren (7): Hoe lichten we laagopgeleide tieners effectief voor? Tekst[blad], 19(5-6), 48-49. [details] 

2012

  • Neijens, P. (2012). [Review of: S. Okazaki (2012) Handbook of research on international advertising]. International Journal of Advertising, 31(3), 681-682. [details] 

2011

  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). A 360° View of Multimedia Consumer Behavior. (MSI working paper). Amsterdam: MSI.

2009

  • Neijens, P. (2009). De academie dwaalt af. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit, & R. van der Vorst (Eds.), Liber amicorum voor Giep Franzen (pp. 12-14). (SWOCC publicatie; No. 50). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC). [details] 

2017

  • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When virtuality becomes reality: Three underlying processes that explain persuasive consequences of augmented reality apps. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
  • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When Virtuality Becomes Reality: Three Underlying Processes that Explain Persuasive Consequences of Augmented Reality Apps. Paper presented at Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.

2016

  • Wonneberger, A., Araujo, T. B., Neijens, P. C., & de Vreese, C. H. (2016). How Much Time Do You Spend Online and how Often? Testing the Accuracy of Self-Reported Measures of Internet Use. Abstract from 18th Annual Conference of the Methods Division of the German Communication Association (DGPuK), Amsterdam, Netherlands.
  • Araujo, T. B., Wonneberger, A., Neijens, P. C., & de Vreese, C. H. (2016). How much time do you spend online? Testing the accuracy of self-reported measures of online media use. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The Impact of Communication Features in Digital Magazines.
  • Zebregs, S., van den Putte, S. J. H. M., de Graaf, A. M., Lammers, J. M., & Neijens, P. C. (2016). The influence of affective, cognitive, and overall attitude on adolescents’ intention to drink alcohol. Abstract from Annual meeting of the International Communication Association (ICA), Fukuoka, Japan., .
  • van den Putte, S. J. H. M., de Graaf, A. M., Neijens, P. C., & Zebregs, S. (2016). Low-educated adolescents may be low-educated, but they are not stupid!. Abstract from Seminar Do You Catch My Drift? , Utrecht, Netherlands.

2015

  • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). How personality characteristics influence the diffusion of brand content on social network sites.
  • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). Showing your social side: The antecedents and consequences of the diffusion of corporate social responsibility messages on Facebook and Twitter.
  • Voorveld, H. A. M., & Neijens, P. C. (2015). Do readers learn more or less from digital newspapers on tablets? A comparison of paper and digital newspaper reading and its effects. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
  • Zebregs, S., van den Putte, B., Neijens, P. C., de Graaf, A. M., & Lammers, J. (2015). The effects of narrative versus non-narrative information in school health education about alcohol drinking for low educated adolescents. Poster session presented at Poster presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
  • van den Putte, B., Nguyen, M. H., de Graaf, A., Zebregs, S., & Neijens, P. C. (2015). Improving the effectiveness of tobacco education for low-educated adolescents: Giving information or telling a story?. Poster session presented at Poster presented at the meeting of the European Health Psychology Society, .

2014

  • Araujo, T. B., & Neijens, P. C. (2014). Big data acquisition for brand content diffusion research.. Abstract from Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference, .
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). "This program contains product placement" vs. "PP". An eye tracking study on the effects of different types of sponsorship disclosures.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of disclosing brand placement on attention, the use of persuasion knowledge and brand responses: An eye tracking study.. Abstract from Paper presented at the Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain, .
  • Zebregs, S., van den Putte, B., de Graaf, A. M., & Neijens, P. C. (2014). Voorlichting over alcohol en roken voor leerlingen van het praktijkonderwijs en VMBO-LWOO.. Abstract from Paper presented at the 24th Forum Alcohol & Drugs Onderzoek (FADO), Utrecht, .
  • Zebregs, S., van den Putte, S. J. H. M., Neijens, P. C., & de Graaf, A. M. (2014). Alcoholvoorlichting voor laagopgeleide adolescenten: De invloed van verbindingswoorden in voorlichtingsteksten op het effect op attitude en intentie.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
  • Zebregs, S., van den Putte, S. J. H. M., Neijens, P. C., & de Graaf, A. M. (2014). Health education about alcohol for low educated adolescents: The influence of textual markers on persuasion.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, .
  • de Graaf, A. M., van den Putte, B., Neijens, P. C., & Zebregs, S. (2014). Begrijpelijke en overtuigende gezondheidsvoorlichting voor laagopgeleide adolescenten: De rol van modaliteit.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
  • de Graaf, A. M., van den Putte, B., Neijens, P. C., & Zebregs, S. (2014). Using narratives in school-based substance use prevention for low-educated adolescents.. Abstract from Paper presented at the StoryNet Workshop, Budapest, Hungary, .

2013

  • Araujo, T. B., & Neijens, P. C. (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .
  • Araujo, T. B., Vliegenthart, R., & Neijens, P. C. (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Does sponsorship disclosure timing influence viewers’ processing of program content?. Abstract from Paper presented at Etmaal van de Communicatiewetenschap, .
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). How does the type of sponsorship disclosure affect viewers’ attention and persuasion knowledge? Insights from an eye tracking study. Paper presented at Paper presented at 12th International Conference of Research in Advertising, .

2012

  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). How sponsorship disclosures on TV affect persuasion knowledge and brand responses.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). This program contains advertising: Effects of sponsorship disclosure on persuasion knowledge and brand responses.. Abstract from 11th ICORIA (International Conference on Research in Advertising), .
  • Keer, M., Conner, M., van den Putte, S. J. H. M., & Neijens, P. C. (2012). The temporal stability and predictive validity of affect-based and cognition-based intentions. Paper presented at Paper presented at the meeting of the European Health Psychology Society, Prague, Czech Republic, .
  • Keer, M., Conner, M., van den Putte, S. J. H. M., & Neijens, P. C. (2012). The temporal stability and predictive ability of affect-based and cognition-based intentions. Psychology & Health, 27(suppl. 1), 66-67.
  • Keer, M., van den Putte, S. J. H. M., de Wit, J., & Neijens, P. C. (2012). The effects of integrating instrumental and affective arguments in objective and narrative health messages.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .
  • Keer, M., van den Putte, S. J. H. M., de Wit, J., & Neijens, P. C. (2012). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages.. Abstract from Paper presented at the Storynet Workshop, Amsterdam, .
  • Keer, M., van den Putte, S. J. H. M., de Wit, J., & Neijens, P. C. (2012). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages.. Poster session presented at Poster presented at the meeting of the European Health Psychology Society, Prague, Czech Republic, .
  • Keer, M., van den Putte, S. J. H. M., de Wit, J., & Neijens, P. C. (2012). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages. Psychology & Health, 27(suppl. 1), 245.
  • Voorveld, H. A. M., Bronner, A. E., Neijens, P. C., & Smit, E. G. (2012). A new instrument to measure crossmedia consumer behavior in the purchase process.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, .
  • Willemsen, L. M., Neijens, P. C., & Bronner, A. E. (2012). Satisfy the unsatisfied? Motives for negative electronic word of mouth and their effect on webcare receptiveness.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, .
  • Willemsen, L. M., Neijens, P. C., Bronner, A. E., & Yersh, O. (2012). Articulations of consumer empowerment in negative electronic word of mouth.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .

2011

  • Keer, M., van den Putte, S. J. H. M., & Neijens, P. (2011). Do actual and subjective attitude bases moderate the efficacy of affective and cognitive arguments?.
  • Moorman, M., & Neijens, P. C. (2011). Determinants of candidates' media strategies during European elections.. Paper presented at Paper presented at the 64th WAPOR conference, Amsterdam, The Netherlands, .
  • Waheed, M., Schuck, A. R. T., Neijens, P. C., & de Vreese, C. H. (2011). Embracing similarities and bridging gaps: Interviews with UN speechwriters.. Abstract from Paper presented at the World Communication Association Biennial Conference, Lima, Peru, .
  • Waheed, M., Schuck, A. R. T., Neijens, P. C., & de Vreese, C. H. (2011). Values in the news coverage of speeches: Comparing developed and developing countries.. Abstract from Paper presented at the World Communication Association Biennial Conference, Lima, Peru, .
  • Willemsen, L. M., Neijens, P. C., Bronner, F. E., & Koning, A. (2011). Credibility assessments of online product reviewers: The effects of perceived expertise and perceived trustworthiness.
  • Willemsen, L., Neijens, P., & Bronner, F. (2011). The effects of expertise claims and expertise warrants on attitude towards online product reviews. Asia-Pacific Advances in Consumer Research, 9, 353-354.

2010

  • Asbeek Brusse, E. D., Neijens, P. C., & Smit, E. G. (2010). (2010, December). "Talking to deaf ears?" Two Routes to Narrative Persuasion in Entertainment-Education.
  • Asbeek Brusse, E. D., Neijens, P. C., & Smit, E. G. (2010). (2010, February). "Make them listen" The process of narrative persuasion in Entertainment-Education in the Netherlands.
  • Keer, M., van den Putte, S. J. H. M., & Neijens, P. C. (2010). (2010). Affect as a mediator of social cognitive influences on health behavior. Psychology & Health, 25, 253.
  • Keer, M., van den Putte, S. J. H. M., & Neijens, P. C. (2010). (2010, September). Affect as a mediator of social cognitive influences on health behaviour. Psychology & Health, 25.
  • Keer, M., van den Putte, S. J. H. M., & Neijens, P. C. (2010). (2010, February). Affect as a mediator of social cognitive influences on health behaviour.
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). (2010, February). Measuring interactivity of global brand websites..
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Exploring the link between objectively assessed interactivity and interactivity perceptions.
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Measuring interactivity of global brand websites.
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696. [details] 
  • Waheed, M., Schuck, A. R. T., Neijens, P. C., & de Vreese, C. H. (2010). (2010, February). More different than similar: Values in political speeches of leaders from developed and developing countries.
  • Willemsen, L. M., Bronner, A. E., & Neijens, P. C. (2010). (2010, June). The perceived usefulness of online consumer reviews. Paper presented at ICORIA 2010, .
  • Willemsen, L. M., Bronner, F. E., & Neijens, P. C. (2010). (2010, June). The usefulness of online consumer reviews..
  • Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2010). (2010, June). The suppression effect of trustworthiness on the relation between source expertise and online review attitude.
  • Willemsen, L. M., Neijens, P. C., Bronner, A. E., & de Ridder, J. A. (2010). (2010, February). Reviewing consumer reviews: content and usefulness of online product evaluations.
  • Willemsen, L. M., Neijens, P. C., Bronner, F. E., & de Ridder, J. A. (2010). (2010, February). Reviewing Consumer Reviews. Content and usefulness of online product evaluations.

2009

  • Keer, M., van den Putte, B., & Neijens, P. C. (2009). The role of affect and cognition in health decision making..
  • Keer, M., van den Putte, B., & Neijens, P. C. (2009). The role of affect and cognition in health decision making. Psychology & Health, 24, 228-229.
  • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2009). Antecedents and Consequences of Program-Involvement: A Naturalistic Field Study..
  • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2009). Causes and Effects of Program-Involvement on Commercial Recall and In-program Brand Recall..
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Exploring the relationship between actual and perceived interactivity.
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Hoe consumenten reageren op websites. Een overzicht van tien jaar onderzoek..
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). Brand placement: Effecten van context op herinnering, waardering, en gedrag..
  • van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Media influences on brand placement: Does it matter in which program a brand is placed?..

Award

  • Neijens, P.C. (2013): NeFCA Career Award for a lifetime of scholarly achievement in communication science.
  • Boerman, S.C., van Reijmersdal, E.A. & Neijens, P.C. (2013): Best Student Paper Award..
  • Voorveld, H.A.M., Neijens, P.C. & Smit, E.G. (2012): The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive?.
  • Boerman, S.C., van Reijmersdal, E.A. & Neijens, P.C. (2012): Beware: This is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses..
  • Neijens, P.C. (2010): Best Paper Award.
  • Voorveld, H.A.M., Neijens, P.C. & Smit, E.G. (2010): Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review".

Scientific position

  • Neijens, P.C. (2011): Conference Organiser, WAPOR's 64th Annual Conference 'Public Opinion and the Internet', Amsterdam.

Book editor

  • Costa Pereira, F., Verissimo, J., & Neijens, P. (2008). New trends in advertising research. Lisbon: Silabo Publishers. [details] 

Journal editor

  • de Pelsmacker, P. (editor) & Neijens, P.C. (editor) (2012): Journal of Marketing Communications (Journal).
  • Neijens, P.C. (editor) & de Pelsmacker, P. (editor) (2012): Journal of Marketing Communications (Journal).
  • Neijens, P.C. (editor) (2011): International Journal of Public Opinion Research (Journal).

Talk / presentation

  • de Graaf, A.M. (speaker), Zebregs, S. (speaker), Neijens, P.C. (speaker) & van den Putte, S.J.H.M. (speaker) (2016): Improving health promotion on alcohol and tobacco for low-literature adolescents, closing conference of the NWO-programme ‘Comprehensible Language and Effective Communication’, Utrecht.
  • Zebregs, S. (speaker), van den Putte, S.J.H.M. (speaker) & Neijens, P.C. (speaker) (9-6-2016): The importance of imagery for effects of narratives in health education materials on knowledge, International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
  • Zebregs, S. (speaker), van den Putte, S.J.H.M. (speaker) & Neijens, P.C. (speaker) (4-2-2016): The importance of imagery for effects of narratives in health education materials on knowledge, Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • de Graaf, A.M. (invited speaker), van den Putte, B. (invited speaker), Neijens, P.C. (invited speaker) & Zebregs, S. (invited speaker) (19-9-2014): Begrijpelijke voorlichting over alcohol en roken aan laagopgeleide tieners., Invited lecture at the Programmadag Begrijpelijke taal, NWO, ZonMw, and ABN-AMRO, Amsterdam.
  • Neijens, P.C. (invited speaker) (1-9-2011): Persuasion in Non-traditional Forms of Advertising., Invited lecture, University of Vienna (Austria).
  • Neijens, P.C. (speaker) (1-12-2010): Content and Source Effects on Attitudes towards Online Consumer Reviews., Invited talk School for Mass Communication Research, University of Leuven, Leuven.
  • Neijens, P.C. (speaker) (1-5-2010): Non-traditional forms of advertising, Invited talk, Birmingham Business School, UK.
  • Moorman, M. (speaker), Willemsen, L.M. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2009): Causes and effects of program-involvement on commercial recall and in-program brand recall., Annual Conference American Advertising Association., Cincinnati, March 2009..

Others

  • de Vreese, C.H. (organiser), Neijens, P.C. (organiser) & de Vries, D.A. (organiser) (2-10-2014): Organiser, Amsterdam (organising a conference, workshop, ...).
  • van Noort, G. (organiser), van Reijmersdal, E.A. (organiser), Voorveld, H.A.M. (organiser), Neijens, P.C. (organiser), Smit, E.G. (organiser) & Verlegh, P.W.J. (organiser) (26-6-2014 - 28-6-2014): Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants., Amsterdam (organising a conference, workshop, ...).
  • Neijens, P.C. (participant) & de Vreese, C.H. (participant) (21-9-2011 - 23-9-2011): Conference, Amsterdam (participating in a conference, workshop, ...).
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