Photographer: Ineke Oostveen

dr. M. (Marlene) Vock

  • Faculty of Economics and Business
    Section International Strategy & Marketing
  • Visiting address
    REC M
    Plantage Muidergracht 12  Room number: M1.20
  • Postal address:
    Postbus  15953
    1001 NL  Amsterdam
    T: 0205255290


Assistant Professor of Marketing

Research programme

Strategy and Marketing 

Research interests

Corporate social (ir)responsibility and marketing/ consumer behavior, social alliances between companies and nonprofit organizations, online social networks 

Dissertation title

Social Interactions for Economic Value? A marketing perspective

Curriculum Vitae

Teaching activities

Current year

Marketing & Strategy, BSc. course
Consumer Behavior, MSc. course, regular MSc., MBA & Executive Programs
Marketing, BSc. course, course coordinator

Previous years

Strategic Management & Marketing, MSc. course Executive Program, course coordinator 

Marketing Management, BSc. course
Project 2: Research on Sustainable Management, BSc. course

Thesis supervision

Master theses 




  • Vock, M., van Dolen, W., & de Ruyter, K. (2013). Understanding willingness to pay for social network sites. Journal of Service Research, 16(3), 311-325. DOI: 10.1177/1094670512472729  [details] 
  • Vock, M., van Dolen, W., & Kolk, A. (2013). Changing behaviour through business-nonprofit collaboration? Consumer responses to social alliances. European Journal of Marketing, 47(9), 1476-1503. DOI: 10.1108/EJM-10-2011-0546  [details] 


  • Kolk, A., van Dolen, W., & Vock, M. (2010). Trickle effects of cross-sector social partnerships. Journal of Business Ethics, 94(1 Suppl.), 123-137. DOI: 10.1007/s10551-011-0783-3  [details] 
  • Vock, M. (2010). [Review of: M.M. Seitanidi (2010) The politics of partnerships : a critical examination of nonprofit-business partnerships]. Journal of Business Ethics, 94(1 Suppl.), 219-222. DOI: 10.1007/s10551-011-0800-6  [details] 
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  • No ancillary activities

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