Nudging for a Better World

Onderzoek naar de inzet van ‘nudges’ en gedragsinterventies voor het oplossen van urgente maatschappelijke problemen.

Do you want to change behaviour? Then look at people who make unexpected choices

We don’t all have to be Greta Thunberg. What’s more, seemingly small changes in behaviour can have a major impact.

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Are ads for unhealthy foods making us fat and sick?

In an episode of the investigative journalism programme ‘Pointer’, Jan Willem Bolderdijk, director of the Amsterdam Centre for Responsible Consumption was asked how advertising for unhealthy foods works.

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Help! My boss is a narcissist

Narcissistic leaders often lead companies. Research from professor of Responsible Leadership Annebel de Hoogh shows that they are not actually capable of fulfilling this role.

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How does ethical labelling have an impact on consumers’ choices?

Dianna Amasino (former post-doc researcher) carried out research to determine how consumers respond to sustainability information (ethical labelling) when purchasing products.

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Transparency leads to a bigger chance of donation

What does it take to get someone to donate money to a child in need? A bit of guilt and a lot of information. That is the conclusion from a study on altruistic behaviour by PhD student Linh Vu.

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The hidden impact of soda taxes on marketing

Associate Professor of Marketing Jonne Guyt published a paper on soda taxes in the 'Journal of Marketing Research'. The findings show that soda taxes do more than raise prices; they also transform marketing strategies.

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Amsterdam Centre for Responsible Consumption

Consumer marketing has a deep and constant impact on our consumption patterns. Fuelled by insights from science as well as from practice, it opens exciting possibilities to ask questions such as ‘How might marketing ...

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Can consumers learn the value of ambiguous eco-labels?

The European Union (EU) wants to create new sustainability ratings for all consumer goods. Postdoctoral researcher Alejandro Hirmas studies whether consumers indeed react differently when the quality of the product ...

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Why the best candidate doesn't always get the job

3 recent publications coauthored by ABS accounting professor Victor Maas investigate why the best candidate for a job is not always chosen. The overall conclusion is that middle managers consider their own personal ...

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Over Nudging for a Better World

We onderzoeken hoe te komen tot gewenste veranderingen in individueel en institutioneel gedrag, die leiden tot verantwoorde consumptie, welzijn op werk of verkleinen van de genderkloof. Hoe zetten we nudges en andere prikkels effectief in ter verbetering van de besluitvorming van mensen richting een duurzame, ‘betere’ wereld?

Impact Centres

Om daadwerkelijk impact te creëren, werken onze onderzoekers binnen dit thema samen in verschillende transdisciplinaire Impact Centres.

Center for Research in Experimental Economics and Political Decision Making
Het Center for Research in Experimental Economics and Political Decision Making (CREED) maakt gebruik van laboratoriumexperimenten om gemeenschappelijke vooroordelen in besluitvorming te onderzoeken. Ze combineren hierbij onderzoeksmethoden uit de gedragseconomie, psychologie en neuro-economie. Meer weten? Neem contact op met Joep Sonnemans.

Amsterdam Center for Behavioural Change
Het Amsterdam Center for Behavioural Change (ACBC) onderzoekt hoe we inzichten in de drijfveren van menselijk gedrag bij economische besluitvorming actief kunnen benutten om menselijke beslissingen en economische resultaten te verbeteren. Meer weten? Neem contact op met Theo Offerman.

Amsterdam Centre for Responsible Consumption
Het Amsterdam Centre for Responsible Consumption (ACRC) bevordert de dialoog tussen consumenten, bedrijven, academici en andere betrokkenen over de noodzaak om consumptiegedrag te veranderen. Dit leidt tot gezamenlijke onderzoeks- en onderwijsprojecten. Meer weten? Neem contact op met Jan Willem Bolderdijk.